3 Inventory Management

To create or manage your Advendio inventory open the ADvendio Inventory App from the App Launcher or directly navigate to the tool or object your want to work with:

Content

• 3.1 Overview of Data Structure
  • 3.1.1 Ad Specs
  • 3.1.2 Site / Advertising Medium
  • 3.1.3 Placement
  • 3.1.4 Ad Price
  • 3.1.5 Ad Type
  • 3.1.6 Media Type, Segment, and Differentiation
  • 3.1.7 Ad ID
  • 3.1.8 Content
  • 3.1.9 Active and inactive inventory items
• 3.2 Ad Spec & Rates Manager
  • 3.2.1 Create Ad Spec, Ad Price, and link to AdServer
  • 3.2.3 Predefined AdServer Targeting for Products: Connect Ad Specs via Ad Server IDs
  • 3.2.4 Enter the VAT type
• 3.3 Price Management
  • 3.3.1 Rate Cards
  • 3.3.3 Create and Update Rates Wizard
  • 3.3.4 Ad Price activation
  • 3.3.5 Price Rules / Dynamic Pricing
  • 3.3.2 How to update Prices for a new year? (Copy Rate Card)
• 3.4 Inventory and Rates Manager
• 3.5 Integration of External Systems (AdServers, SSPs, DSPs)
  • 3.5.1 Ad Server Login
  • 3.5.2 How to generate OAuth 2.0 Token for Google Ad Manager & Display & Video 360?
  • 3.5.3 How to import and sync targeting information and ids from connected systems with ADvendio?
  • 3.5.4 Which targeting information and inventory IDs will be synched between ADvendio and external systems, what do they mean and how will they be used?
  • 3.5.5 Transfer from AdServer / Import Data
  • 3.5.10 Manage Teams, Ad Manager and Trafficker
  • 3.5.11 Create Ad Price Connection ID Assignments -> Black/Whitelisting of Targeting Criteria and Key Values for Products
  • 3.5.12 Create and Manage Targeting Sets
• 3.6 Packages
  • 3.6.1 Predefined Packages Overview
  • 3.6.2 Package Manager
  • 3.6.3 Package Distribution Types
  • 3.6.4 Ad Hoc Packages
• 3.7 How to create and manage Contents? (Content Wizard Lightning)
  • 3.7.1 Content Assignments
  • 3.7.2 Content Wizard
• 3.8 Create Recommendations
• 3.9 How to target my ads to Target Groups/Audiences (Targeting Groups)
  • 3.9.1 How to target the right audience by using Key Values/Audience Segments in Targeting Sets?
• 3.10 Reach
• 3.11 How to create Content Templates (Content Targeting Sets)?