3.6.3 Package Distribution Types
When creating a package, you can choose between different distributions. The distribution relates to the impressions planned to deliver.
1. Summary
Linear distribution means that a change in the quantity within the package itself results in a linear change in the package components' guaranteed impressions.
All components need to have assigned prices.
All Components start and end on the same day. As a result, you only need to define the package's runtime.
The pricing information of linearly distributed packages can be adjusted by changing the package's quantity and sales price. While the sales price is then applied to all components, the quantity is split equally among the components.
Surcharges, fees and discounts will be set at the package header and are then applied to all package components
Individual distribution can be applied to packages whose components are assigned to different billing categories.
The package header for fixed-price individual packages always has a quantity of 1. For CPM/CPC packages the quantity of the header will be the sum of all components
The period of time the package covers is automatically calculated by the values entered for the different components. The package runs from the earliest start date until the latest end date. Even periods of time not covered by any component will still be part of the overall timeframe covered by the package.
The package header price is calculated. For fixed-price packages, it's the sum of all components' prices multiplied by their entered quantity. For CPM/CPC packages the sales price is specially calculated based upon the individual components prices and their entered quantity.
An adjustment of the package's price is only possible by a change of parameters of the components' quantities.
Surcharges, fees and discounts will be set individually for each component and calculated for the package header
Using prorated distribution divide the amount according to a certain percentage value.
Define prorated packages using the picklist value Prorated in the picklist Distribution. The percentage of each component is defined using the field Ratio. The amount (either quantity or SalesPrice for fixed-price products) will be divided according to the percentage value in the field Ratio.
Prorated packages have the same behaviour as linear packages except for the distribution.
More details about discounts, KPI and Sales Price Surcharge calculation can be found here:
2. Distribution Combinations & Billing Categories
The following table shows the available distribution types for a Package Ad Spec, depending on the available billing category of the Ad Price for the Package Ad Spec, and the billing categories for its Component Ad Specs. It also should match the rate card if one has been chosen. Learn more about 3.1.4.4 Billing Categories here.
Distribution | Version 2.88 and up | Billing Category | Billing Categories | |||||
Package Ad Spec | Quantity | Pricing | Period | Surcharges + Discounts | TPC | AE / Agency | "active" Ad Price for Package Ad Spec | at least one "active" Ad Price for each Component Ad Specs |
|---|---|---|---|---|---|---|---|---|
Individual Fixed Price | Header = 1 Components need to be individually set in the media configuration Option: Fixed Quantity | Total of all Package Prices multiplied with their quantity | Set in Components, Package header contains earliest start date and latest end date | Set in components, Header contains total of all absolute surcharges and the calculated average for % surcharges and discounts | TPC is set in components | AE is currently set in package header, but can be disabled for single components at the ad price Agency Earnings can be set for each component. | Fixed Price | any |
Individual CPM/CPC | Header = sum of components quantity Components need to be individually set in the media configuration Option: Fixed Quantity | The average of all components prices in relation to their entered quantity | Set in Components, Package header contains earliest start date and latest end date | same as above | same as above | same as above | CPM/vCPM | CPM/vCPM |
CPC | CPC | |||||||
Linear | Quantity of header gets evenly distributed between all components. | Package Header Price | Defined by Package Header | Defined by Package Header Absolute surcharges are divided among all components, % and discounts are copied to components. Can be overwritten for all Components | Defined by Package Header, copied to all components | Agency Earnings can be set for each component. | CPM/vCPM | CPM/vCPM |
CPC | CPC | |||||||
Fixed Price | Fixed Price | |||||||
Prorated | Distributed according to the percentage values. | Package Header Price | Defined by Package Header | Defined by Package Header and copied to all components. Can be overwritten for all Components | Defined by Package Header, copied to all components | Agency Earnings can be set for each component. | CPM/vCPM/CPCV/CPC | CPM/vCPM/CPCV/CPC |
Header = 1 and Components will be set to 1. | The SalesPrices is distributed according to the percentage values. | Fixed Price | Fixed Price |
Attention:
You can decide if discounts, third party commission or agency earnings are not allowed for specific Ad Prices. This won't work for linear and prorated packages, as the discounts are defined by the package header. If you want to use packages where discounts, third party commission or AE are not allowed for single components, please check if you can use individual packages (with fixed quantity) instead.
2.1 Enter Distribution Information
When you create or edit an ad spec of the record type Packet, you can choose between the values Individual, Linear and Prorated from the Distribution pick list. After the editing or creation, click Save.
3. Linearly Distributed Packages
3.1 Period
Components of a package with linear distribution all start and end on the same day. As a result, you only need to define the package's runtime.
3.2 Pricing
The pricing information of linearly distributed packages can be adjusted by changing the package's quantity and sales price. While the quantity is then applied to all components, the sales price is split equally among the components.
4. Individually Distributed Packages
4.1 Period
When you edit a package in a media campaign, you will notice there are differences compared to normal campaign items. For packages with individual distribution, the period of time the package covers is automatically calculated by the values entered for the different components. The package runs from the earliest start date until the latest end date. Even periods of time not covered by any component will be part of the overall timeframe covered by the package.
From version 2.92 up you are able to split the components of Individual Packages when they do not have a fixed quantity applied.
4.2 Pricing
For CPM/CPC individual packages the quantity is always the total of the components' quantity, for fixed-price packages it will always be 1 at the package header.
As you can see for the first package the headers sales price is the calculated average price of all components (based on their entered quantity). The second fixed-price package has the sum of all components' prices multiplied by their quantity as the sales price. To influence the package headers' sales price you need to configure the individual package components.
5. Prorated Packages
You can define prorated packages using the picklist value Prorated in the picklist Distribution. The percentage of each package component could be defined using the field Ratio while adding a new component. The amount will be divided according to the percentage value in the field Ratio. Prorated packages have the same behaviour as linear packages except for the distribution.