3.6.3 Package Distribution Types

When creating a package, you can choose between different distributions. The distribution relates to the impressions planned to deliver. 

1. Summary

  1. Linear distribution means that a change of the quantity within the package itself results in a linear change of the package components' guaranteed impressions. 
    • All components need to have assigned prices. 
    • All Components start and end on the same day. As a result, you only need to define the package's runtime.
    • The pricing information of linearly distributed packages can be adjusted by changing the package's quantity and sales price. While the sales price is then applied to all components, the quantity is split equally among the components.
    • Surcharges, fees and discounts will be set at the package header and are then applied to all package components
  2. Individual distribution can be applied to packages whose components are assigned to different billing categories.
    • The package header for fixed price individual packages always has a quantity of 1. For CPM/CPC packages the quantity of the header will be the sum of all components
    • The period of time the package covers is automatically calculated by the values entered for the different components. The package runs from the earliest start date until the latest end date. Even periods of time not covered by any component will still be part of the overall timeframe covered by the package.
    • The package headers price is calculated. For fixed price packages it's the sum of all components prices multiplied with their entered quantity. For CPM/CPC packages the sales price is specially calculated based upon the individual components prices and their entered quantity.
    • An adjustment of the package's price is only possible by a change of parameters of the components' quantities.
    • Surcharges, fees and discounts will be set individually for each component and calculated for the package header
  3. Using prorated distribution divides the amount according to a certain percentage value.
    • Define prorated packages using the picklist value Prorated in the picklist Distribution. The percentage of each component is defined using the field Ratio. The amount (either quantity or SalesPrice for Fixed Price products) will be divided according to the percentage value in the field Ratio
    • Prorated packages have the same behavior as linear packages except for the distribution.

More details about discounts, KPI and Sales Price Surcharge calculation can be found here:

2. Distribution Combinations & Billing Categories

The following table shows the available distribution types for a Package Ad Spec, depending on the available billing category of the Ad Price for the Package Ad Spec, and the billing categories for its Component Ad Specs. It also should match the rate card if one has been chosen. Learn more about 3.1.4.4 Billing Categories here. 

Distribution




Version 2.88 and upBilling CategoryBilling Categories

Package Ad Spec

QuantityPricingPeriodSurcharges + DiscountsTPC

AE / Agency
Earnings

"active" Ad Price for

Package Ad Spec

at least one "active" Ad Price for each Component Ad Specs

Individual Fixed Price

Header = 1

Components need to be individually set in the media configuration

Option: Fixed Quantity

Total of all Package Prices multiplied with their quantity

Set in Components,

Package header contains earliest start date and latest end date

Set in components,

Header contains total of all absolute surcharges and the calculated average for % surcharges and discounts

TPC is set in components


AE is currently set in package header, but can be disabled for single components at the ad price

Agency Earnings can be set for each component.

Fixed Priceany
Individual CPM/CPC

Header = sum of components quantity

Components need to be individually set in the media configuration

Option: Fixed Quantity

The average of all components prices in relation to their entered quantity

Set in Components,

Package header contains earliest start date and latest end date

same as abovesame as abovesame as aboveCPM/vCPMCPM/vCPM
CPCCPC
LinearQuantity of header gets evenly distributed between all components.Package Header PriceDefined by Package Header

Defined by Package Header

Absolute surcharges are divided among all components, % and discounts are copied to components.  Can be overwritten for all Components

Defined by Package Header, copied to all componentsAgency Earnings can be set for each component.

CPM/vCPMCPM/vCPM
CPCCPC
Fixed PriceFixed Price
Prorated

Distributed according to the percentage values.


Package Header Price



Defined by Package HeaderDefined by Package Header and copied to all components. Can be overwritten for all ComponentsDefined by Package Header, copied to all componentsAgency Earnings can be set for each component.CPM/vCPM/CPCVCPM/vCPM/CPCV
Header = 1 and Components will be set to 1.The SalesPrices is distributed according to the percentage values.Fixed PriceFixed Price


Attention

You can decide if discounts, third party commission or agency earnings are not allowed for specific Ad Prices. This won't work for linear and prorated packages, as the discounts are defined by the package header. If you want to use packages where discounts, third party commission or AE are not allowed for single components, please check if you can use individual packages (with fixed quantity) instead.



2.1 Enter Distribution Information

When you create or edit an ad spec of the record type Packet, you can choose between the values IndividualLinear and Prorated from the Distribution pick-list. After the editing or creation, click Save.

3. Linearly Distributed Packages


3.1 Period


Components of a package with linear distribution all start and end on the same day. As a result, you only need to define the package's runtime.

3.2 Pricing

The pricing information of linearly distributed packages can be adjusted by changing the package's quantity and sales price. While the quantity is then applied to all components, the sales price is split equally among the components.

4. Individually Distributed Packages

4.1 Period

When you edit a package in a media campaign, you will notice there are differences compared to normal campaign items. For packages with individual distribution, the period of time the package covers is automatically calculated by the values entered for the different components. The package runs from the earliest start date until the latest end date. Even periods of time not covered by any component will be part of the overall timeframe covered by the package.

From version 2.92 up you are able to split the components of Individual Packages when they do not have a fixed quantity applied.

4.2 Pricing

For CPM/CPC individual packages the quantity is always the total of the components' quantity, for fixed price packages it will always be 1 at the package header.
As you can see for the first package the headers sales price is the calculated average price of all components (based on their entered quantity). The second fixed price package has the sum of all components' prices multiplied with their quantity as sales price. To influence the package headers sales price you need to configure the individual package components.

5. Prorated Packages

You can define prorated packages using the picklist value Prorated in the picklist Distribution. The percentage of each package component could be defined using the field Ratio while adding a new component. The amount will be divided according to the percentage value in the field Ratio. Prorated packages have the same behaviour as linear packages except for the distribution.