You are able to use ADvendio.com without an integration. However, you will experience the greatest advantages if you connect your ADvendio.com to one or multiple systems you are working with.
This chapter provides information on the ad server integration itself and the advantages from which you will benefit. Read on to find out how to establish the connection to your ad server and how it works in your daily business.

Ad Server Integration

Between ADvendio.com and your ad servers, you experience a bidirectional communication. As a result, you are able to stay logged into ADvendio.com and don't need to login to your ad server e.g. in order to book campaigns.

• Targeting: Choose the targeting options you prefer - always in accordance with what your ad server supports.
• Availability Request: You are able to request availabilities and receive the amount of available impressions and share of voice etc. in return.
• Creative Upload: Complete the whole campaign management process in ADvendio.com - including the upload of each campaign item's creatives.
• Book Order: With a single click on a button, you submit your whole campaign including targeting and pricing information to your ad server.
• Delivery Data: When you have booked a confirmed order from ADvendio.com to your ad server, you can automatically receive or request delivery data and billing information afterwards. Thus, you can still keep track of your campaigns when they are already delivered.

Content

• 3.5.1 Ad Server Login
• 3.5.2 How to generate OAuth 2.0 Token for Google Ad Manager & Display & Video 360?
• 3.5.3 How to import and sync targeting information and ids from connected systems with ADvendio?
  • 3.5.3.3.1 How to automize the synch of audiences and videos between ADvendio and external platforms?
• 3.5.4 Which targeting information and inventory IDs will be synched between ADvendio and external systems, what do they mean and how will they be used?
• 3.5.5 Transfer from AdServer / Import Data
  • 3.5.5.1 Import Inventory Data
  • 3.5.5.2 Import Geo- and Technical Targeting Data
  • 3.5.5.3 Import Key Value / Audience Segment Targeting
    • 3.5.5.1 How to structure your Audience Targeting
    • 3.5.5.2 Preconfigured Key Value Targeting on product level (Ad Specs and Ad Types)
    • 3.5.5.3 KeyValue Generator
    • 3.5.5.4 KeyValue Preset Wizard (Version 2.105 and up)
  • 3.5.5.4 Import Creative Templates (Google Ad Manager)
  • 3.5.5.5 Import Video and Content Bundles
  • 3.5.5.6 Import Accounts
  • 3.5.5.7 Import Targeting Ids (Labels)
• 3.5.10 Manage Teams, Ad Manager and Trafficker
• 3.5.11 Create Ad Price Connection ID Assignments -> Black/Whitelisting of Targeting Criteria and Key Values for Products
• 3.5.12 Create and Manage Targeting Sets
  • 3.5.12.1 How to create Targeting Sets (Flexible Targeting Templates) that can be edited individually?

Supported Ad Servers

We have currently integrated the following ad servers in our ADvendio.com standard: DFP, Smart, AppNexus, and AOL ONE. 
Not all of ADvendio.com's features work with all ad servers. We provide a spreadsheet, listing exactly which ad server supports which feature. In general, the integrations of AOL ONE and DFP 6 support the greatest number of features. Other ad servers are in principle able to support certain API features. However, these have not yet been integrated into the standard version of ADvendio.com. For more information and to get a copy of the spreadsheet, please refer to your ADvendio.com contact. We are continuously working on extending our supported ad server portfolio. Check our website for current status: https://www.advendio.com/technology/supported-ad-server/.

Administration of the ADServer Connection

Please also refer to:

• 7.3.1 Create an Connection / Ad Server Login
• 7.3.2 Transfer Data from the AdServer
• 7.3.4 Google AdManager Features
• 7.3.5 SMART Features
• 7.3.7 FreeWheel Features
• 7.3.10 How to change the version of the ADvendio Gateway you're using (ADvendio Connect / Gateway Service Version)
• 7.3.12 Adserver Name for Campaign items
• 7.3.12 Technical AdServer Mappings
• 7.3.13 Configure "Update Ad-Status in AdServer" for Campaign Items
• 7.3.14 AdServer related Emails
• 7.3.15 Breaking Change: Rename of DFP and Appnexus Record Type
• 7.3.16 Breaking Change: Renaming of AdServer related objects into Connections (ADvendio Summer 2020 2.130)
• 7.3.17 Which permissions and rights are needed for a user to access ADvendio Connect and the integration of third party systems?
• 7.3.1 How are connections to AdServers, SSPs, DSPs and other external systems structured in ADvendio?
• 7.3.18 How to import custom delivery data metrics from our connected systems into ADvendio?
• 7.3.19 How to bring rates and pricing information like eCPM or CTR into ADvendio from external systems?
• 7.3.3 AdsWizz Features
• 7.3.5 AdButler Integration - Overview
• 7.3.8 Xandr (AppNexus) Features