4.3.4.6 Creative Targeting

You can add Creative Targeting for different Master Slot Sizes similar to the targeting on Campaign Item level. This is useful when your Media Campaign uses different creatives with different target groups or devices. 

Available targeting options are:

• Inventory Targeting

• Key Value Targeting (No Audience Segments)

• Geography Targeting

• Device and Connection Targeting

It is also possible to transfer Ad unit frequency capping by adding respective Labels of type "Ad unit frequency cap" in the field "Exclusivity" on the Creative Targeting Slot.

How to:

1. To add Creative Targeting to your Campaign Item go to the Media Configuration and click the "Add Slot Size" Action. There will be a slot targeting line added for every Master Slot Size of the Ad Type. You can additionally add more lines or delete unneeded ones.

The green Icon plus icon indicates that there are slot targeting lines added to a Campaign Item. You can hide or show the slot targeting lines by clicking the arrow in front of the Campaign Item Name “>“.

  

2. Once you've added one or more targeting line(s):

• optionally change the name for the targeting (E.g. use the Targeting Name to describe the targeting for the creative, for example "Berlin" for the targeting Berlin.)  

• choose the relevant Master Slot Size

• optionally enter a count (Adding a count for each inventory size helps forecasting when multiple creatives of the same size are used. If no count is entered it will assume one creative per size.)

• add your desired targeting criteria (by switching to the correct tab) and enter the data as usual

• you are even able to copy targeting criteria now between items by using the action buttons: