5.3.5.1 Filter Settings for Enhanced Delivery Data (EDD)

 

Version 

2.161

Supported AdServers

Google Ad Manager, Xandr, Adswizz, Freewheel

The Enhanced Delivery Report Filter allows you to limit the EDD to the following AdServer ID types:

  • Country

  • Detail

  • Device Category

  • Inventory

  • Top Level Inventory

  • Key Values

In Order to use our Enhanced Delivery Report feature we recommend defining a Breakdown setting as highlighted below. Else it might be that a big amount of data is imported!

Enter one of the following strings into the "Enhanced Delivery Report Filter" field depending on your preferred split option.

Category

What needs to be entered into the Enhanced Delivery Filter field?

What will be imported?

Available for

Category

What needs to be entered into the Enhanced Delivery Filter field?

What will be imported?

Available for

Inventory and Country

{"splitBy":["Inventory","Country"]

}

This will import delivery information split by inventory and country

Google Ad Manager

Country

{
"splitBy":["Country"]
}

This will import delivery information split by country and month.

Google Ad Manager; Xandr, Adswizz,

Detail

{
"splitBy":["Detail"]
}

Attention:

Import of detailed metric for Google AdManager will be discontinued by the end of 2024.

Used for Google Ad Manager only to import detailed metrics split by top level domain. The following information are imported additionally to the Impressions and Clicks:

  • Advertiser Click Through Sales

  • Advertiser View-Through Sales

  • Click-Through Conversions

  • Conversions per Click

  • Conversions per Thousand Impressions

  • Total CTR

  • View-Through Conversions

Attention: This filter will use all mentioned metrics. Not all of them are available in every Google Ad Manager Network. If one metric is not available in your network, you will receive an error message and the enhanced delivery import won't finish.

Google Ad Manager

Top Level Inventory

{
"splitBy":["Top_Level_Inventory"]
}

Delivery Information will be split be the top level of inventory and month. For Google AdManager this is the highest Ad Unit, for Xandr it’s the Publisher.

Google Ad Manager, Xandr

Inventory

{
"splitBy":["Inventory"]
}

The regular site-based Delivery Import only breaks Delivery Data down by top level domain (7.2.1.1 Administration Settings). But using this setting helps you to split delivery data by Ad Unit in deeper levels of the site hierarchy. It will only import by inventory when used. 

For Xandr it will import delivery per Placement and per Month!

Google Ad Manager; Xandr; Adswizz

Device Category

{
"splitBy":["Device Category"]
}

Will import delivery information per Device Category and per Month.

Xandr; Google Ad Manager

Key Values

With filter:

{
"splitBy":["Key Values"],
"filterByKeys":["a092K00000q14e5","a092K00000q24e8"]
}



Without filter:

{
"splitBy":["Key Values"], 
"filterByKeys":[]
}

You can filter for certain keys to reduce the loaded data by entering the Salesforce IDs of the relevant keys (comma separated) in the "filterByKeys" section as shown in the example on the left. If you don't enter IDs for filtering, all Keys will be used.



Google Ad Manager; Xandr

Sites and Video Groups

{
"splitBy":["Sites and Video Groups"]
}

Available with version 2.124 and up

You can use this to breakdown your Freewheel data by Sites and Video Groups involved. This is only available for Freewheel.

In order to use this, you will need to follow specific setup steps within your Freewheel Network. See more information here: 7.3.7.2 How to configure Delivery Data Imports from FreeWheel to ADvendio

Freewheel

Integrated System

What will be imported?

Integrated System

What will be imported?

Google Ad Manager

Inventory, Detail, Device Category, Country & Key Value

Freewheel

Sites and Video Groups

Xandr

Top Level Inventory

Adswizz

Inventory