5.3.5.2 Enhanced Delivery Data Mapping (Xandr)

 

Version 

2.107 and up

Supported Adservers

Xandr

The Object Enhanced Delivery Data is able to store the following data. These are pulled from the AdServer and pushed into Advendio per Campaign Item for the following dimension and metrics:

FIELD LABEL

FIELD NAME

DATA TYPE

Xandr field

FIELD LABEL

FIELD NAME

DATA TYPE

Xandr field

AdServer ID

ADvendio_AdServerID_c

Lookup(AdServer ID)



AdServer-ID Category

ADvendio_AdServerIdCategory_c

Formula (Text)



AdServer-ID Type

ADvendio_AdServerIDType_c

Formula (Text)



AdServer-ID Name

ADvendio_AdServerIDName_c

Formula (Text)



Advertiser View-Through Sales

ADvendio__AdvertiserViewThroughSalesRev__c

Number (12,6)



Advertiser Click Through Sales

ADvendio__AdvertiserClickThroughSalesRev__c

Number (12,6)



Campaign Item

ADvendio_CampaignItem_c

Master-Detail(Campaign Item)



Clicks total

ADvendio_ClicksTotal_c

Number(18, 0)

clicks

Click-Through Conversions

ADvendio_ClickThroughConversions__ c

Number(18,0)



Conversions per Click

ADvendio_ConversionsPerClick__ c

Number(18,0)



Conversions per Thousand Impressions

ADvendio_ConversionsPerThousandImpressions__ c

Number(4,14)



Created By

CreatedById

Lookup(User)



Currency

CurrencyIsoCode

Picklist



Date

ADvendio_Date_c

Date



Enhanced Delivery Data Name

Name

Auto Number



Impressions total

ADvendio_ImpressionsTotal_c

Number(18, 0)

imps

Impressions total downloaded

ADvendio_ImpressionsTotalDownloaded_c

Number(18, 0)



Impressions total viewed

ADvendio_ImpressionsTotalViewed_c

Number(18, 0)



Last Modified By

LastModifiedById

Lookup(User)



Month

ADvendio_Month_c

Formula (Date)



Total CTR

ADvendio_TotalCtr__ c

Percent



Video viewed 100%

ADvendio_VideoViewed100_c

Number(18, 0)

imps_viewed

Video viewed 25%

ADvendio_VideoViewed25_c

Number(18, 0)



Video viewed 50%

ADvendio_VideoViewed50_c

Number(18, 0)



Video viewed 75%

ADvendio_VideoViewed75_c

Number(18, 0)



View-Through Conversions

ADvendio_ViewThroughConversions__ c

Number(18,0)



AdvertiserViewThroughSales__c

ADvendio__AdvertiserViewThroughSales__c

Currency(16, 2)



ClickThroughConversions__c

ADvendio__ClickThroughConversions__c

Number(18,0)



ConversionsPerClick__c

ADvendio__ConversionsPerClick__c

Number(18,0)



ConversionsPerThousandImpressions__c

ADvendio__ConversionsPerThousandImpression__c

Number(4, 14)



TotalCtr__c

ADvendio__TotalCtr__c

Percent(16, 2)



ViewThroughConversions__c

ADvendio__ViewThroughConversions__c

Number(18, 0)