5.3.5.2 Enhanced Delivery Data Mapping (AppNexus)


Version 2.107 and up
Supported Adservers

Appnexus

The Object Enhanced Delivery Data is able to store the following data. These are pulled from the ADserver and pushed into Advendio per Campaign Item for the following dimension and metrics:

FIELD LABELFIELD NAMEDATA TYPEAppNexus field
AdServer IDADvendio_AdServerID_cLookup(AdServer ID)
AdServer-ID CategoryADvendio_AdServerIdCategory_cFormula (Text)
AdServer-ID TypeADvendio_AdServerIDType_cFormula (Text)
AdServer-ID NameADvendio_AdServerIDName_cFormula (Text)
Advertiser View-Through SalesADvendio__AdvertiserViewThroughSalesRev__cNumber (12,6)
Advertiser Click Through SalesADvendio__AdvertiserClickThroughSalesRev__cNumber (12,6)
Campaign ItemADvendio_CampaignItem_cMaster-Detail(Campaign Item)
Clicks totalADvendio_ClicksTotal_cNumber(18, 0)clicks
Click-Through ConversionsADvendio_ClickThroughConversions__ cNumber(18,0)
Conversions per ClickADvendio_ConversionsPerClick__ cNumber(18,0)
Conversions per Thousand ImpressionsADvendio_ConversionsPerThousandImpressions__ cNumber(4,14)
Created ByCreatedByIdLookup(User)
CurrencyCurrencyIsoCodePicklist
DateADvendio_Date_cDate
Enhanced Delivery Data NameNameAuto Number
Impressions totalADvendio_ImpressionsTotal_cNumber(18, 0)imps
Impressions total downloadedADvendio_ImpressionsTotalDownloaded_cNumber(18, 0)
Impressions total viewedADvendio_ImpressionsTotalViewed_cNumber(18, 0)
Last Modified ByLastModifiedByIdLookup(User)
MonthADvendio_Month_cFormula (Date)
Total CTRADvendio_TotalCtr__ cPercent
Video viewed 100%ADvendio_VideoViewed100_cNumber(18, 0)imps_viewed
Video viewed 25%ADvendio_VideoViewed25_cNumber(18, 0)
Video viewed 50%ADvendio_VideoViewed50_cNumber(18, 0)
Video viewed 75%ADvendio_VideoViewed75_cNumber(18, 0)
View-Through ConversionsADvendio_ViewThroughConversions__ cNumber(18,0)
AdvertiserViewThroughSales__cADvendio__AdvertiserViewThroughSales__cCurrency(16, 2)
ClickThroughConversions__cADvendio__ClickThroughConversions__cNumber(18,0)
ConversionsPerClick__cADvendio__ConversionsPerClick__cNumber(18,0)
ConversionsPerThousandImpressions__cADvendio__ConversionsPerThousandImpression__cNumber(4, 14)
TotalCtr__cADvendio__TotalCtr__cPercent(16, 2)
ViewThroughConversions__cADvendio__ViewThroughConversions__cNumber(18, 0)