7.3.4.4 Google Ad Manager - Delivery Data for Active View - Viewable Impressions

As a Google Ad Manager user, you can use the new Active view KPI's for each Campaign Item. Here you find the ADvendio fields and their mapping.

Google Ad Manager APIADVENDIODescription 
AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONSAV_AS_ELIGIBLE_AITotal number of impressions delivered by the ad server that were eligible to measure viewability according to Google Ad Manager.
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONSAV_AS_MEASURABLE_AIThe number of impressions delivered by the ad server that were sampled, and measurable by active view according to Google Ad Manager.
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATEAV_AS_MEASURABLE_AI_RATEThe percentage of impressions delivered by the ad server that were measurable by the active view ( out of all the ad server impressions sampled for the active view) according to Google Ad Manager.
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONSAV_AS_VIEWABLE_AIThe number of impressions delivered by the ad server viewed on the user's screen according to Google Ad Manager.
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATEAV_AS_VIEWABLE_AI_RATEThe percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by the active view) according to Google Ad Manager.
TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONSAV_TOTAL_ELIGIBLE_AITotal number of impressions that were eligible to measure viewability according to Google Ad Manager.
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONSAV_TOTAL_MEASURABLE_AIThe total number of impressions that are sampled and measured by active view according to Google Ad Manager.
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATEAV_TOTAL_MEASURABLE_AI_RATEThe percentage of total impressions that are measurable by the active view (out of all the total impressions sampled for the active view) according to Google Ad Manager.
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONSAV_TOTAL_VIEWABLE_AIThe total number of impressions viewed on the user's screen according to Google Ad Manager.
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATEAV_TOTAL_VIEWABLE_AI_RATEThe percentage of total impressions viewed on the user's screen (out of the total impressions measurable by the active view) according to Google Ad Manager.