Delivery Data for Active View - Viewable Impressions for GAM

Owned by Former user (Deleted)
Last updated: 2024-04-10 by Daniel Yañez
2 min read

Challenge:

As a Google Ad Manager user, it may be challenging to know how to utilize the new Active View KPIs for each Campaign Item.

Solution:

To make use of the new Active View KPIs for each Campaign Item in Google Ad Manager, you can refer to the ADvendio fields and their mapping:

Google Ad Manager API

ADVENDIO

Description 

Google Ad Manager API

ADVENDIO

Description 

AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

AV_AS_ELIGIBLE_AI

The total number of impressions delivered by the ad server that were eligible to measure viewability according to Google Ad Manager.

AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

AV_AS_MEASURABLE_AI

The number of impressions delivered by the ad server that were sampled, and measurable by active view according to Google Ad Manager.

AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

AV_AS_MEASURABLE_AI_RATE

The percentage of impressions delivered by the ad server that was measurable by the active view ( out of all the ad server impressions sampled for the active view) according to Google Ad Manager.

AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

AV_AS_VIEWABLE_AI

The number of impressions delivered by the ad server viewed on the user's screen according to Google Ad Manager.

AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

AV_AS_VIEWABLE_AI_RATE

The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by the active view) according to Google Ad Manager.

TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

AV_TOTAL_ELIGIBLE_AI

The total number of impressions that were eligible to measure viewability according to Google Ad Manager.

TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

AV_TOTAL_MEASURABLE_AI

The total number of impressions that are sampled and measured by active view according to Google Ad Manager.

TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

AV_TOTAL_MEASURABLE_AI_RATE

The percentage of total impressions that are measurable by the active view (out of all the total impressions sampled for the active view) according to Google Ad Manager.

TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

AV_TOTAL_VIEWABLE_AI

The total number of impressions viewed on the user's screen according to Google Ad Manager.

TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

AV_TOTAL_VIEWABLE_AI_RATE

The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by the active view) according to Google Ad Manager.