Delivery Data for Active View - Viewable Impressions for GAM
- Former user (Deleted)
- Daniel Yañez
- Former user (Deleted)
Challenge:
As a Google Ad Manager user, it may be challenging to know how to utilize the new Active View KPIs for each Campaign Item.
Solution:
To make use of the new Active View KPIs for each Campaign Item in Google Ad Manager, you can refer to the ADvendio fields and their mapping:
Google Ad Manager API | ADVENDIO | Description |
|---|---|---|
AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | AV_AS_ELIGIBLE_AI | The total number of impressions delivered by the ad server that were eligible to measure viewability according to Google Ad Manager. |
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | AV_AS_MEASURABLE_AI | The number of impressions delivered by the ad server that were sampled, and measurable by active view according to Google Ad Manager. |
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE | AV_AS_MEASURABLE_AI_RATE | The percentage of impressions delivered by the ad server that was measurable by the active view ( out of all the ad server impressions sampled for the active view) according to Google Ad Manager. |
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | AV_AS_VIEWABLE_AI | The number of impressions delivered by the ad server viewed on the user's screen according to Google Ad Manager. |
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE | AV_AS_VIEWABLE_AI_RATE | The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by the active view) according to Google Ad Manager. |
TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | AV_TOTAL_ELIGIBLE_AI | The total number of impressions that were eligible to measure viewability according to Google Ad Manager. |
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | AV_TOTAL_MEASURABLE_AI | The total number of impressions that are sampled and measured by active view according to Google Ad Manager. |
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE | AV_TOTAL_MEASURABLE_AI_RATE | The percentage of total impressions that are measurable by the active view (out of all the total impressions sampled for the active view) according to Google Ad Manager. |
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | AV_TOTAL_VIEWABLE_AI | The total number of impressions viewed on the user's screen according to Google Ad Manager. |
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE | AV_TOTAL_VIEWABLE_AI_RATE | The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by the active view) according to Google Ad Manager. |