How to use Custom Event Targets for Freewheel?

Challenge:

Custom Event Targets are a powerful way to further specialize your items and meet specific needs. Instead of Impressions, you can for example say you want have a number of completed views as campaign goal.

How can you configure your ADvendio Campaign Items to use a custom event target in Freewheel?

Solution:

How to setup Custom Event Targets

To configure Custom Event Targets you will need to modify your Ad Type.

But first you will need to go to Setup → Object Manager → Ad Type

There, for the picklist field AdType__c you will need to create one or more new values, matching your custom targets.

The API Name needs to be in the following format: CUSTOM_EVENT_TARGET(id of the event). The label can be anything you like.

Open

Then you can proceed to create Ad Types with the new event goal and configure them like your regular products.

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Creating Campaign Items and Submit to AdServer

You can proceed to create the Campaign Items with these products and follow the regular steps in your sales process.

The following things will be set for Custom Event Targets:

Budget Model / Billable Event → as configured in the Ad Type

Event Goal → (Booking) Quantity field of Campaign Item

Gross Impression Cap → Secondary Goal Quantity field of Campaign Item This information is required to submit Custom Event Goals to Freewheel

Over Delivery → We will always set the network default