3.5.5.1 How to structure your Audience Targeting

Version 

2.117 and up

Supported Adservers

Google AdManager, Xandr, Freewheel,

 

Audience Targeting tends to be complex, offering a huge variety of different options. Sometimes there are hundreds or more Audience Segments, which can be quite intimidating, especially for Sales Reps, trying to configure the right item to meet their campaign goals.

Luckily ADvendio offers a variety of ways you can structure your data, in order to make life simpler.

Configure which Targeting is selectable for which products - AdServer ID Ad Price Assignments

Why?: With the assignments, you can configure that only certain Segments, Keys or Values appear, when a user is setting up the Audience Targeting for a Campaign Item in the Media Configuration. This has two positive effects: you can prevent that wrong configurations can be selected and you limit the overall number of options, thus help gain a better overview.

How?: You can use our AdServer Id Ad Price Assignment feature for this. Once an assignment Record is created, for the product https://advendio.atlassian.net/wiki/spaces/SO/pages/711557176

 

Structure your Audience Segment Tree

Why?: For Key Value Targeting you already have a structure in the sense that each Key has only a limited section. For Audience Segments the situation can be a bit different. Depending on your AdServer all items are in a big list or only some separation between first and third party data. ADvendio offers multiple ways to manually enhance this structure, so your Audience Targeting Selection in the Media Configuration is more comfortable.

How?: Right now, there are no ADvendio Wizards to manage the Audience Targeting Structure, so you will have to mass edit Salesforce Records, for example via export and then import again.

There are two things you can change.

1. Create new ‘parent’ Segments.

The import automatically creates a general AdServer ID called AudienceSegment, under which all Audience Segments are grouped as children.

You can manually create additional parent AdServer IDs with the following configuration and name them according to your needs.

Afterwards you need to go into the AdServer IDs of type “Audience Segment Value” you like to group and change the field Parent AdServer ID to your newly created parent segment.

When doing the Audience Targeting for Campaign Items, the structure will look like this: