Programmatic Guaranteed (PG) Deal > Media Campaign and Line Item creation

Creating a PG Deal

Before starting the creation

• We need to set up a ‘seamless’ connection

  • Specific settings > Connection features
    

• In the Xandr connection, import via “Transfer to Advendio” the Programmatic Buyers to be able to select them later on in the Media Campaign

  • Once imported they need to be mapped using an external account ID to be able to be selected

  • More info about the feature here 3.5.3.1 [Transfer to ADvendio] How to automate the sync of audiences and videos between ADvendio and external platforms?

Creating the Deal(s)

Media Campaign

• Create a new Media Campaign

  • Be sure to add the Field Programmatic Buyer if is missing in your current layout
    

    

• The mandatory fields are:

Campaign Item

When creating a Campaign Item we are also making the Deal at the same time in one seamless process. Each PG Campaign Item when it's submitted will create an individual Deal in Xandr with its corresponding Deal ID

• Here are the mandatory requirements associated to a Campaign Item to consider on different levels, all the other fields are optional:

• On the Ad Type specs

  • Goal Type:

    • None
      

  • Delivery Type

    • Impressions

    • Exclusive
      

  • AdType

    • Programmatic Guaranteed
      ⚠️ This option can also be selected on the “AdType” Field of a Campaign Item object
      

  • Size

    • Mandatory: but if nothing is selected a default value is used
      

  • Priority

    • 1-15 = Open Auction

    • 16-20 = Private Auction
      ⚠️ These options can also be selected on the “Priority” Field of a Campaign Item object
      

  • Ad Price

    • Billing Category

      • CPM

        • Fixed (Fixed Price)
          ⚠️ These options can also be selected on the Billing Category of a Campaign Item object

   

  • Campaign Item

    • Name (will be the Deal name)
      
      

  • AdServer Proposal Line Item ID

    • Here is where the Deal ID is contained