AI has proven to be more than just a hype! To make our day to day business lives better we strongly believe smart flows and recommendations built dynamically on individual business data will lead to better campaigns.
This is were our ADvendio AI Addon comes into play! With ADvendio as integrated platform between media, business and analytics, we already bring together all kinds of planning and revenue data. We strongly believe by combining all those data sources and enabling AI driven recommendations, we can make your Media Business better! Our Addon will seamlessly integrate into the ADvendio core features and combine them with Salesforce Einstein Technologies, to get the best of both worlds!
Our Vision
Our goal is to support Media Businesses, Publishers & Agencies to:
Simplify and streamline complex media business processes
Get the most out of their media inventory and data
Establish a guided Sales Flow, with recommendations and automation
In order to support this goal, we want to use AI features to:
Learn from customers' own business data
Give recommendations, outcome predictions, and automate tasks
Create better campaigns quicker, make complex media inventory easier to handle, and better understand their business data to make better decisions
What is the AI Addon?
The AI Addon is an extension to ADvendio that can be installed individually. It contains predefined templates, predictions, and dashboards that help you on your journey. These features can be further customized to meet specific business needs. We will release continual updates and enhancements to further improve and work towards our key use cases.
Key Features:
Sales Predictions, Automations and Smart Sales flows: Guided Sales flows, that learn from your individual business data. Understand, which decisions contribute to which outcomes, Drill down from high level view to individual campaigns and predict future outcomes automatically along the way.
Cross Platform Budget Optimizations: See and Understand your running Campaigns, your Media Spend across many different platforms and optimize your remaining campaign budgets & goals to focus on those ads, that bring you the best results.
Campaign Proposals and Planning Recommendations: Create efficient Campaigns and Media Plans quick and easy, by receiving dynamic recommendations and proposals along the way in just a click!
To find out more about individual features and what is already available, check our AI Addon Pilot Test page.
Salesforce-Based Technology
Built on Salesforce Native AI Features: Ensures your data is kept safe within the Salesforce ecosystem and not used to train external AI models.
Out-of-the-Box Customizability: Easily tailor the AI Addon to specific business needs.
Data Security
All features are built upon Salesforce Einstein AI technology, adhering to the Einstein Trust Layer and Salesforce principles of trusted AI. For more information, visit the Salesforce Trusted AI page.
Cost
During Pilot Phase: No additional ADvendio license fees are required. However, you must have an ADvendio One license.
Post-Release: Additional license fees may apply. More information will be provided closer to the official release.
Note: The features are based on the Salesforce CRM Analytics Solution. Additional Salesforce licenses are required to use the full capabilities.
AI Roadmap
Now - March 2025: Pilot Test Phase (Media Campaign Predictions, Sales Dashboards, Running Campaign Optimization View)
November 2024: Pilot Phase 2 Release, with additional enhancements
March 2025: Official Product Release, including Smart Sales Flow for Media Campaign Creation
How to Participate in Testing
You can now take part in the pilot testing. To get started, contact our team to arrange a dedicated demo and discuss the next steps. For more information, visit the ADvendio AI Addon page.