Using the Network ID in Connection Records

Owned by Roberto Bennati
2024-10-25
3 min read

Overview

The Network ID in ADvendio connection records is a critical field for Google-related integrations, specifically for platforms like GCM 360 (Google Campaign Manager), Google Ad Manager, DV360 (Display & Video 360), and Google Ads. This ID uniquely identifies the Google account or sub-account (also known as a "child" profile) you want to target. Proper use of this ID ensures accurate data retrieval, reporting, and campaign management within ADvendio.

What is the Network ID?

In Google platforms, the Network ID refers to the unique identifier associated with an account or a specific profile within that account. This could be:

  • A main account ID, which has administrator privileges and can access all sub-accounts.

  • A sub-account (child profile) ID, created within a main account with restricted access and limited permissions. These sub-accounts are often used to segregate data and restrict user access based on roles or teams.

For example, a main account for a media agency might have sub-accounts for individual clients or departments (e.g., Sales, Operations). Each sub-account has a unique Network ID, allowing targeted campaign creation or data retrieval within ADvendio.

Why is the Network ID Important?

  1. Campaign Targeting: Network IDs ensure campaigns are created in the correct Google account or sub-account. For example, when a Network ID specific to a client’s profile is set, the campaign appears only in that client's environment.

  2. Data Segmentation: Using Network IDs allows you to control what data each user or team can access based on their assigned profiles in Google. This prevents unauthorized access to sensitive information.

  3. Error Prevention: If the Network ID is missing or incorrect, integration errors will occur, preventing data from syncing correctly with Google.

Locating and Using the Network ID

  1. Finding the Network ID:

    • Log into the Google platform (e.g., GCM 360, Google Ad Manager).

    • Access your account profile, typically found in the top right or left corner.

    • Each profile within the account will display a unique ID beside its name, representing the Network ID for that profile.

  2. Entering the Network ID in ADvendio Connection Records:

    • In ADvendio, navigate to the relevant connection record (e.g., GCM 360 Connection).

    • Locate the "Network ID" field and enter the unique ID of the Google profile you wish to target.

    • This ID will direct ADvendio to the specified Google sub-account, allowing actions such as campaign creation, reporting, and data import.

Use Cases

Example 1: Creating Client-Specific Campaigns

Suppose you are an agency managing campaigns for multiple clients. Each client has its own sub-account in Google. By specifying the Network ID for each client’s profile in ADvendio, campaigns will be created within the correct client’s environment, ensuring accurate tracking and data reporting.

Example 2: Test Environments

If your team has separate test and production environments in Google, you can use different Network IDs for each. For instance, campaigns intended for testing can point to a sandbox account, while live campaigns use the production account's Network ID.

Important Notes

  • Google-Specific Feature: The Network ID field is exclusive to Google integrations within ADvendio. Platforms like Facebook do not use a Network ID because they lack profile hierarchies.

  • Single Environment Limitations: Typically, you won’t need multiple connections pointing to the same Network ID. However, if testing requires it, ADvendio can accommodate multiple users working in the same sandbox environment.

  • Uniqueness of Network IDs: Each Network ID is unique across Google platforms. Multiple connections should not share the same Network ID unless they’re explicitly targeting the same environment for testing purposes.

By correctly setting up and managing the Network ID, you ensure that campaigns, data transfers, and reporting in ADvendio are directed to the appropriate Google accounts, improving the accuracy and reliability of your integrations.