7.3.1.3 How to connect a DSP to ADvendio?

Challenge:

A DSP is used to purchase media inventory programmatically. ADvendio supports a number of DSP integration which can help you:

• To configure and manage your programmatic media buying

• Report and directly invoice the monthly media spend towards your advertisers.

So what needs to be done in order to connect a DSP to ADvendio?

Solution:

To use the features of ADvendio, there are different direct integrations of DSPs available.

At the moment we offer a direct integration of the following DSPs:

• Google Display & Video 360

• Xandr Invest

• The Trade Desk (upcoming version 2.168)

• Platform161 (please see details about the Platform161 integration and how to configure it here)

To use the direct integration a connection record needs to be created.

Via the app launcher, go to connections and click the new button to create a new connection.

Open

Select the record type of the system you want to connect and then enter the required information, like user name, password, api token or similar.

Open

Here is an overview about which information are needed for which specific system.

Google Display & Video 360 requires to generate an OAuth Token in order continue. This can be done with a simple click on the button ‘Generate OAuth Token’ on the connection.

Import of Targeting IDs and next steps

Once the basic connection is configured you can start to synch targeting criteria and other IDs between the DSP and ADvendio. Our targeting import wizard, can support you in that step.

See also which IDs are supported for which system: 3.5.4 Which targeting information and inventory IDs will be synched between ADvendio and external systems, what do they mean and how will they be used?

This step is needed for the buyside support and the creation of orders and line items for the DSP from ADvendio. For the invoicing of media spend, the programmatic data import needs to be planned next.

Setup:

In order to configure your DSP connection, make sure that the user doing those steps has sufficient edit rights to the following:

• Object Connection and all fields

• Object Additional Login and all fields

• the relevant records types of the Connection object

See also this page for additional guidance on the required permissions:

7.3.8 Which permissions and rights are needed for a user to access ADvendio Connect and the integration of third party systems?