[Set up connection] in Amazon DSP Pilot

Available with Version	2.169 and up
Role	System Administrator
External Systems	Amazon DSP

Challenge

Are you looking for a powerful platform that allows you to advertise online, customize your ad campaigns, control your budget, target potential customers, and evaluate the performance of your ads without being constrained by a minimum spending requirement?

Solution

In order to set up the ADvendio Amazon DSP Connection and smoothly manage media buying activities between ADvendio and Amazon DSP, you should follow these steps. To begin using the Amazon DSP Pilot integration, you need to create a new record type called "Amazon DSP Pilot". Here are the steps you should follow:

1 Create Amazon DSP Connection

In the ADvendio main menu (App launcher), search for "Connections".
Click on the "Connections" tab.
Create a new connection record by selecting "New".
Choose "AMAZONDSP" as the new record type.

It will open the "New Connection: AMAZONDSP" window.
Enter your username in the required "User Name" field.
Use the Description and Access Token fields to add any additional information if necessary.
Tick “Active” to activate this connection.
Click on the "Save" button.
A new connection record for Amazon DSP Pilot will be created.

2- Generate an OAuth token to complete the connection process

To generate an OAuth token, follow these steps:

Open the new Connection record you just created
In the right upper corner Click “Generate AdServer OAuth Token”

Enter your Amazon DSP username
You will see “Link to Ad Server” opposite “Generate Authorization Code”, proceed with that to

Log into Amazon DSP Pilot, Log in to Amazon DSP Pilot and authenticate.
Copy the token code from Amazon DSP and paste it in the ADvendio field.

click the Submit button in Advendio Connections to finish the process.

3- Amazon DSP Pilot Connection Fields values and Description

Possible field values and explanation when creating a Amazon DSP Pilot connection:

Field value	Description
User name	Enter the user name you use to login to Amazon DSP Pilot
Additional Password	The OAuth token code will be stored here
Access Token	This is a developer token belonging to the Amazon DSP Pilot manager account. It can be found in Amazon DSP tools and settings - API centre - API Access The account needs to be a Manager account.
Record Type: Amazon DSP	“Amazon DSP” record type is shown by default as it’s been previously selected in the set-up process
Network ID	Enter the Network ID relevant to this login. This is necessary if you have more than one profile in your Amazon DSP Pilot account.
Active	Tick this box to activate the Ad Server connection
Description	You can enter additional text to describe the login record

4- Data to import from Amazon DSP Pilot

After obtaining the authentication token and establishing a connection with Amazon DSP, we highly recommend using the "Transfer to ADvendio" feature. Importing Amazon DSP Pilot data into ADvendio will allow seamless media advertising and buying activities.

By using this feature you can select the information you want to import into ADvendio:

We would recommend importing the following information from the platform:

Import: Account → Advertiser

This can be implemented at a later stage but is recommended to perform sooner to have the access to all capacities of the feature.

5- Advertiser Account Mapping for Salesforce and Amazon DSP Integration

To connect Salesforce accounts with Amazon DSP, it's important to perform Advertiser Account Mapping.

For a detailed guide on how to map these accounts, refer to Chapter 2.1.4.5 How ADvendio matches your Salesforce Accounts with Advertisers, Agencies or Buyers in an external System?

Setup

For advice on permissions and rights to use ADvendio Connect refer to 7.3.17 Which permissions and rights are needed for a user to access ADvendio Connect and the integration of third-party systems?

For a smooth Amazon DSP integration with ADvendio it is recommended to perform the previously described steps:

Create Amazon DSP Connection with ADvendio
Import data from the Amazon DSP platform
Map Advertiser Accounts