Once your Item configuration is done and you want to sent out an offer to your customer, is the time to verify, if what you're trying to sell is really available. Especially AdServers offer many possibilities to check how much inventory will be available in which period. To support you with this ADvendio offers multiple ways to directly check availabilities of your Campaign Items, digital or print.
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At the moment, check availability will be started for all Campaign Items currently displayed in the Media Configuration. There is no way to select which items to use and which to ignore or to just check single items. Starting with version 2.122 the Check Availability for Exclusive Products feature is supported by Check Availability from Media Configuration. |
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In case your are using the new 4.3.4.4 Key Value / Audience (AdServer) Targeting, you might some changed behavior. Currently, the field AdServer Targeting is used to configure Key Values or Audience Segments and the technical information of that are written into this field. Once you click the new Check Availability, this field will also be filled with a technical String, regardless of if there are Key/Values selected or not. Please keep this in mind, in case you are using this field in custom logic or use it to see if Key Values are in use for an Item or not. We're working on providing a better display of the actual Key Value targeting information in our first release of 2020, scheduled for February.
2. Retrieve Results
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Version 2.101 and up
Your result table will look similar to this
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- Requested Quantity of each line item,
- The Guaranteed Impressions (if available, displaying the minimum number of times your ad will be displayed and presumably seen by users.),
- Matched Impressions (The total number of impressions or clicks that would be available to this campaign item if it were unencumbered by other campaign items. For sponsorship line items, the percentage reflects the share of overall matched capacity for each number in the list.)
- the number of Available Units.
- The "Share of Voice" represents the percentage of times your ad could be shown in relation to the total number of chances your ads could have been shown, based on your keyword and campaign settings. (Requested Impressions / (booked and reserved impression + available Impressions) in %).
- Assigned ADserver (set in the Adtype of your Campaign Item).
- Targeting Criteria Breakdown (DFP only)
- Possible errors or warning messages are also displayed in the last column.
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The great advantage of the availability request is that your sales representatives are able to check if inventory is available and 7.2.4.2 Prevent Overbooking.In order to be able to use the availability forecast, you need an ad server integration. More detailed information here:
5. Possible Errors
Most common is a problem with your pop-up browser settings or the login not working. Check here for more information: 7.8 Error Messages or if you are using DFP here: 4.4.3 Explanation of Error /Warning Messages (GAM) + 4.4.4 Explanation of Error Messages (FreeWheel).
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