Table of Contents
More AppNexus Features:
Child pages (Children Display)
Inventory
Read here about how to set up your inventory Ad Types for Appnexus: 3.1.5.4 Ad Type (AppNexus)
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| ADvendio | AppNexus |
|---|---|
| CPM | CPM |
| vCPM* | Viewable CPM / vCPM |
| CPC | CPC |
| CPD**, All In, CPL, CPM Sec, CPO, CPX, CPW, CPMo, CPY | Fixed Fee (Cost per day) |
| Fixed Price*** | Fixed Fee (One time allocation) The allocation date will be set to one day after the Campaign Item end date. |
| currently not supported | Cost Plus |
| currently not supported | CPA |
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| Field | Information entered |
|---|---|
| Username | The username of your Xandr User |
| Password | the password of that user |
| Login Url | Enter the api url which will be used by your Xandr connection. https://api.appnexus.com or https://api-test.appnexus.com as defined here: https://wiki.xandr.com/display/api/Client+Testing+Environment |
| Active | if this login is active or not, inactive logins will not work |
| Adserver Features | Enable specific features, which might not affect everybody. You need to set this, to enable the creation of seamless insertion orders and augmented line items |
| AdServer Price Field | Decide how the price, which will be sent to Xandr will be calculated. For example on base of Amount N2 or a specific field. |
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From version 2.106 and up we only connect these profiles to Line Items and not to the Insertion Order anymore.
This makes it possible to control the targeting settings on each Campaign Item separately.