Page Comparison

...

Challenge

To combine key Key values and audience segments belonging to different targeting sets need to be combined with logical operators in order to ensure correct targeting for your customers.

...

Solution

First the setup of the data will need to be done according to what is being explained below.

Upon starting the Media Configuration you will be able to assign Targeting Sets can be assigned as explained on this page: 4.3.4.12 Working with Targeting Sets

After selecting the Targeting Sets the job is done for youautomatically. Depending on the setup of the Targeting Sets and their Targeting Groups the correct operators will be set while checking availability and doing a submit to the AdServer.

...

Setup

In order to use this feature it is needed to create Targeting Groups and connect the Targeting Sets to them. Please read our Wiki to learn how to create Targeting Groups: 3.9 How to target my ads to Target Groups/Audiences

The Category field of the Targeting Groups is very important for this feature as this will decide how your Targeting Sets will be connected later in the AdServer.

We will explain the functionality with the help of an easy example: You For example, you want to create a FreeWheel ad and you want to target your ads to an audience where the following parameters are setmatching:

• Interest is sports

• Age is 15-24 or Age is 25-34.

To set this up with Targeting Sets you will need it is needed to create three targeting sets with the assigned targeting parameters:

1. Sports

2. Age 15-24

3. Age 25-34

Please have a look at this Wiki article to learn how to create Targeting Sets: 3.5.12 Create and Manage Targeting Sets

Each of these Targeting Sets needs to be assigned to one Targeting Group. Therefore we will need 3 there should be three Targeting Groups with the same names as the Targeting Sets.

After creating this setup you may want to know how those Targeting Sets will now be matched togetherPlease read this Wiki article to learn how to create Targeting Groups: 3.9 How to target my ads to Target Groups/Audiences

As a viewer of an ad can not fit into the two age groups we mentioned above you may want to connect these Targeting Sets with an operator to fit at the same time those will be connected to fit only into one of the two age groups (logical OR operator).

For this setup you will set the Category value to “Age” on the Targeting Group levelThe Category field on the Targeting Groups is very important for this feature as this will decide how your Targeting Sets will be connected later in the AdServer.

Therefore, the Category value on the Targeting Group will be set to “Age” for the Targeting Groups Age 15-24 and Age 25-34.

For the Sports interest you will want your audience to match this targeting in every case (Logical AND operator). For this setup no value needs to be set on Targeting Group level.

After creating this setup the Targeting Sets will now be matched like this:
Upon checking availability/submitting the Campaign Item with the connected Targeting Groups/Targeting Sets the according Key Values and Audience Segments will then be grouped with the logical OR operator when their connected Targeting Group has the same Category value and with a logical AND operator when the Category is empty or does not have the same value. All different Categories and empty Categories will then be connected with a logical AND operator.