ADvendio offers you the possibility to create seamless insertion orders or legacy insertion orders in Appnexus.
Seamless Insertion Orders are the best practice for creating insertion orders recommended by AppNexus. Those orders offer advanced functionality by means of augmented line items, configured at AdType 3.1.5.4 Ad Type (AppNexus).
1. Activate Seamless Insertion Orders
To activate the creation of seamless insertion orders from ADvendio, you need to configure it at your Adserver login.
Select the value "Seamless" in the picklist Adserver Features. Customers updating from an older version of ADvendio, need to create Seamless as picklist value in setup first.
As soon as seamless is selected all insertion orders will be created as seamless orders. To deselect this feature, simply set the picklist to the value none at your Adserver Login.
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Attention:When you select seamless as feature for Appnexus: All insertion orders will be pushed as seamless. You can only either use the standard IOs (legacy IO) or seamless IOs. Not all line item types will work with Seamless Insertion Orders, please check which line items you use before activating the feature and test accordingly. |
Currently we only support the Budget Type Revenue, meaning the insertion order will receive a lifetime revenue budget and all augmented line items will use a revenue budget not an impression / clicks budget. We generally set the Budget on Insertion Order level to unlimited.
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Augmented
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Augmented line items enhance the standard features of items by providing options to support more sophisticated users. Augmented Item can be configured in ADvendio by setting the 3.1.5.4 How to configure formats for your Xandr related products (Ad Type) to Augmented. All further configuration can be done similar to regular Xandr Items. In general we support the same targeting options for Augmented Items as for Standard and Guaranteed Line Items.
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Ad Type
Supply Strategy
Geography
Flight 1 (ADvendio currently only supports a single flight, per item. All relevant information like start/end date, budget and pacing can be set from ADvendio)
Daily pacing allocation
Managed Inventory Targeting
Audience Segments
Frequency Caps
Device Type
System
Reporting Labels
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Attention:Currently Up to version 2.151.1, we only support the Budget Type Revenue, meaning the insertion order will receive a lifetime revenue budget and all augmented line items will use a revenue budget not an impression / clicks budget. We generally set the Budget on Insertion Order level to unlimited. Starting with 2.151.1, we support three budget type values (Media Campaign field): none (default: Revenue), Revenue, and Flexible. All these budget type options support Augmented Line Items. The only difference is that Flexible supports the combination of Augmented Line Items and Guaranteed Augmented Line Items in one single Media Campaign/Insertion Order. To read more about Guaranteed Augmented Line Items, see: LINK . |
2.1 Set required Geo Targeting
For Augmented Line Items it's required to set Geo Targeting criteria. For example, to include at least one Country / Region. To set up this in ADvendio, you can use our geo targeting feature in the Media Configuration. But, as this is required to be set, you might want to save your Sales Reps additional steps in setting up their Campaign Items, by predefining geo targeting on product level. Good news: we got you covered!
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Click the save button and you geo preconfiguration is done! For more information you can also view 3.2.3 Predefined AdServer Targeting for Products: Connect Ad Specs via Ad Server IDs
2.2 Configure the Supply Strategy
The supply strategy is mainly used for buying augmented line items to configure from which sources inventory should be considered:
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The default setting will be always transferred to Xandr. If you want to configure a specific value from ADvendio, you System Administrator might need to add the fiel SupplyStrategy to the page layout of either Campaign Item or Ad Spec. Additionally you can also use the Campaign Item field as part of your Tab Setup to show it in the Media Configuration |
2.3 How to set up Goals and Pacing for Augmented Line Items? And how are flights configured?
For Augmented Line Items, ADvendio provides certain setting possibilities for goals and flights.
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