Augmented line items enhance the standard features of items by providing options to support more sophisticated users. Augmented Item can be configured in ADvendio by setting the 3.1.5.4 How to configure formats for your Xandr related products (Ad Type) to Augmented. All further configuration can be done similar to regular Xandr Items. In general we support the same targeting options for Augmented Items as for Standard and Guaranteed Line Items.
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Ad Type
Supply Strategy
Geography
Flight 1 (ADvendio currently only supports a single flight, per item. All relevant information like start/end date, budget and pacing can be set from ADvendio)
Daily pacing allocation
Managed Inventory Targeting
Audience Segments
Frequency Caps
Device Type
System
Reporting Labels
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Attention:Up to version 2.151.1, we only support the Budget Type Revenue, meaning the insertion order will receive a lifetime revenue budget and all augmented line items will use a revenue budget not an impression / clicks budget. We set the Budget on Insertion Order level to unlimited. Starting with 2.151.1, we support three budget type values (Media Campaign field): none (default: Revenue), Revenue, and Flexible. All these budget type options support Augmented Line Items. The only difference is that Flexible supports the combination of Augmented Line Items and Guaranteed Augmented Line Items in one single Media Campaign/Insertion Order. To read more about Guaranteed Augmented Line Items, see: LINK . |
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ADvendio always creates a single Flight for each Augmented Campaign Item, start and end date of the flight being based on the Campaign Item start and end date.
You are able to set the overall Budget either to a specific Budget or as Unlimited.
Attention: Unlimited Budgets at Augmented Line Item level are not compatible with Insertion Orders that use Budget Type Flexible since it requires unlimited budget at IO level as well.
If you use a specific Budget, the amount will be determined by either the Campaign Item Quantity or Amount Net/Net field.
You can decide whether to use a pacing percentage or daily budget. Those settings are controlled by the Secondary Goal Type and Secondary Goal Budget/Percent fields.
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