License | Connect |
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Supported Systems | Google AdManager |
Version | 2.146 and up |
Challenge
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The first step to start working with Ad Material Management is setting up the Ad Creative Templates. If they were not created yet please ask your administrator to do so.
Setup of templates: Depending on the type of creatives you would like to support please follow the steps linked here to create the templates:
Google image creatives: 7.3.4.11 How to setup the creative upload features for Google Ad Manager? Xandr banner creatives
Custom Creative templates and Natives for Google AdManager: 7.3.4.11.1 How to use your Custom Creative Templates and Native formats for Google AdManager?
Xandr Native & Banner Creatives: 7.3.8.6 How to setup the creative upload features for Xandr?
Non-digital creatives: 7.2.21 How to setup the creative upload feature for non digital products?
After you created your Media Campaign and added the Campaign Items to it you can open the component to manage your Ad Material for this campaign. To do this please open the action on Media Campaign level called “Ad Material Management”.
If the action can not be opened from your Media Campaign, please ask your Administrator to add it to the layout.
Please keep in mind to set an Advertiser for your Media Campaign before opening the component. Otherwise, you will see an information ”Invalid setup: Your Media Campaign is missing an Advertiser.”.A page will open which has an overview of all Campaign Items belonging to this Media Campaign and all Creatives belonging to these Campaign Items. When you open the component the first time for this campaign you will probably not see any creatives yet, but the hint that your Campaign Item is “Missing Creatives”.
The overview page consists of the header with Media Campaign information, and a list of Campaign Items and below each Campaign Item, we have a list of Creatives summing up their information.
By hitting the “Show additional information” link you will be able to see more detailed information about your creative.
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Please keep in mind to define templates and assign them to your Ad Types in order to allow adding them. Otherwise you will see an information ”Invalid setup: There is no template that matches this campaign item Ad Type.”“Ad Type”. |
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After that a modal will open supporting you during the creation in a few steps:
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The modal will show which types of attachments will be used for your creative.
Additionally, to directly uploading upload files, there are also cases where you can attach a URL to a publicly available file on an external storage. In this case, you will see a specific field to paste the URL into. Once that is done, similar to the direct file upload, ADvendio will show a preview of the attached image.
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Select or search for the Creative you would like to reuse for this Campaign Item.
Save & Go Back.
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Option to select the same image multiple times has been removed for the same Campaign Item. A user will no longer be able to select the same (existing) image multiple times for a Campaign Item. This is related only to the same Creative (image) for the same Campaign item. This is implemented to avoid user confusion and possible failure for an error during Creative submissions. |
Creatives with multiple images (attachments)
If you are working with Natives or Custom Creative Template formats it might be needed that you , you might need to upload multiple images/URLs.
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After you selected one of the templates which was were prepared beforehand for multiple files, you will see multiple input fields for attachments on the left-hand side.
Once attachments are uploaded, at the bottom of the attachments input fields, you will see the badge with information about the file (file name, size and a delete icon button) and where they are used.
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Please note that the file size of all files to be uploaded per Ad Creative is restricted to 1.5MB. This means that you could not upload two files where one has 1.4MB and the other one has 1MB. |
The right-hand side of the upload UI offers you to click through the different files with the arrows shown below the previews (this is also available based on URLs for attachments). At the top of the preview, you will see the field name to which the uploaded file is related.
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In the overview, you can use the same preview to go through the uploaded files.
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Editing existing Creative Uploads
It is possible to change already uploaded images and change certain settings. In existing Creatives Uploads users can update Creative File, Tag or URL Upload. This might be helpful in situations when quality is not good or details are originally not set correctly.
You can edit the information of a Creative by following the steps below:
Access your Media Campaign
At the top right corner on the Media Campaign level select “Ad Material Management”
Under displayed “Campaign item,” on the left side, you will see “Creative file”
On the right upper corner of the Creative file choose “Edit creative”
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Change or removepreviously selected Creative values
Click “Save & Go back”
Please be aware that the following restrictions may apply:
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If you are replacing the file you uploaded before with a new one then a warning sign will be shown to inform you about this action. The system will ask you for confirmation to proceed. |
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If Creative already has been submitted to external system, there might be some restrictions. |
Submit for approval
Please check 4.12.3 How to submit Ad Materials (Creatives) for approval?.
Submit to an external system
Please check 4.12.4 How to upload Creatives from ADvendio to an external System (AdServer, SSP or similar) (Beta)? .
Filtering Based on Creative Upload Statuses
Please check 4.12.5 Filtering Creative Uploads based on statuses
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Setup
Permissions needed for objects:
Ad Creative
Creative Assignment
Ad Creative Templates
Ad Creative Template variables
If you want to restrict the access for different actions not to be offered on the screen please check this Wiki page: How to define profile permissions for the Creative Upload actions?
Setup of Creative templates and variables (to be automated in the future)
Currently supported Creative templates for external System
Google image creatives: 7.3.4.11 How to setup the creative upload features for Google Ad Manager?
Xandr banner creatives: 7.3.8.6 How to setup the creative upload features for Xandr?
Non-digital creatives: 7.2.21 How to setup the creative upload feature for non digital products?
Add Ad Material Management action to Media Campaign layout