1.1. Challenge:
The Buying Items are up and running. Now, there are multiple things which are interesting to be followed:
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How can this information be brought into ADvendio, and where is it stored?
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1.2. Solution:
1.2.1. Where are the data stored and which performance information is transferred?
To view how Buying Items are currently performing, there are two places where the data is stored.
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the number of bought impressions
clicks
viewed impressions
the total media cost (containing all fees from the platform)
the average CPM
total conversions
completed views
completed listens
video Views
1.2.2. How can the data be imported into ADvendio?
To ensure the newest information are present in ADvendio and to keep the effort down, there are multiple ways to directly import performance data for Buying Items.
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For more information on how the import planning works in general, please see also the following page: 5.3.2 How to schedule and manage Delivery Reports / Programmatic Data Imports from AdServers, SSPs, DSPs (new interface) |
1.2.3. What happens once the delivery and performance data is imported?
After the report is scheduled and finished, the configured recipients will receive an email with more details about the results. It contains general information about the org and involved user, as well as how many ADvendio records were updated.
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1.3. Setup:
Please make sure that the user planning the Buy Data imports has permissions to view and edit the following objects:
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