| Version | 2.120 and up |
|---|---|
| Supported Adservers | Appnexus (SSP) Ad Exchange |
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| Programmatic Data | AppNexus SSP | Google Ad Exchange | Example | Description |
|---|---|---|---|---|
| AdServer Login | N/A | N/A | (Salesforce Record ID) | The AdServer Login record from ADvendio, that was used for the import |
| Ad Unit / Site Section ID | Placement ID | Ad Unit ID (we always use the lowest level of hierarchy) | 123456 | The ID from the AdServer of the Inventory that has been used. |
| Ad Unit / Site Section Name | Placement Name | Ad Unit Name | news.com - homepage - ver1 | The name of the Inventory that has been used. |
| Advertiser ID | Buyer ID | Advertiser (classified) ID | 123456 | The ID from AdServer of the Advertiser/Buyer |
| Advertiser Name | Buyer | Advertiser (classified) | Media Corp Ltd. | The Name of the Advertiser/Buyer |
| Clicks | Ad Exchange Clicks | 100 | the number of clicks sold | |
| Cost Type | Flat CPM | The Cost Type, that was used to sell the inventory and generate the Revenue | ||
| Creative Size | Creative Size | 300x300 | Which format has been used. | |
| Currency Code | EUR | The Currency that has been used | ||
| Deal Type | Will be set according to following formula: If a deal is present = private auction If no deal is present = open auction | Programmatic Channel | Direct | The type of Auction, for example Direct Deal or Open Auction For Google AdManager we import data for Private Auctions, Open Auctions and Preferred Deals. |
| Impressions | Ad Exchange Impressions | 100 | the number of impressions sold | |
| Month | 2019-05-01 | The Month, for which the data has been aggregated. | ||
| Programmatic Advertiser | N/A | N/A | (Salesforce Record ID) | The Programmatic Advertiser record, connect to the Advertiser/Buyer |
| Programmatic Price | N/A | N/A | (Salesforce Record ID) | The Programmatic Price record, connect to the Ad Unit / Placement |
| Revenue | Ad Exchange Revenue | 0.15 | The actual revenue generated for the Inventory / Size in that Month | |
| Unique Key | N/A | N/A | 1b623djs12983e19dj241 | A unique identifier, automatically created based upon certain Criteria like Month, Advertiser and AdUnit / Placement |
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