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You have the option to use a variety of billing categories in ADvendio. Make sure to use only the ones which are supported by your adserver. Check out the mapping here 7.3.12 Technical AdServer Mappings. Please also take a look at 3.6 Packages and their distribution type variations.

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TypeTotal Amount B3Billing categoryValidation when editing Campaign Items*AOL ONE Mapping toSMART
Mapping toDFP

Google AdManager

Mapping to		AppNexus Xandr Mapping toFreeWheel Mapping to
Cost per Clicks
Clicks x 
SalesPrice
CPCQuantity has to be an integerFixed Price

CPCFlat Rate
Cost per Orders
Orders x 
SalesPrice
CPOQuantity has to be an integer

Fixed Price

CPDCPDFixed Fee (Cost per day)Flat Rate
Cost per Lead
Leads x
SalesPrice
CPLQuantity has to be an integer

Fixed Price


CPDCPDFixed Fee (Cost per day)Flat Rate
Cost per Action
Actions x 
SalesPrice
CPA/CPXQuantity has to be an integer-CPA/CPX--Flat Rate
Cost per Mille (1000 Impressions)
SalesPrice x 
AIs/1000
CPMQuantity has to be an integer
CPM
CPMCPM
Fix price
Quantity x 
SalesPrice
Fixprice


CPD

Fixed Fee (One time allocation)

The allocation date will be set to one day after the Campaign Item end date.

Flat Rate
Cost per Days
Days x 
SalesPrice
CPD


Fixed Price

CPDFixed Fee (Cost per day)Flat Rate
Cost per Weeks
Weeks x 
SalesPrice 
(pro Woche)
CPW


Fixed Price


CPDCPDFixed Fee (Cost per day)Flat Rate
Cost per viewed Impressions
SalesPrice x 
viewed AIs/1000
vCPMQuantity has to be an integer



DFPGoogle AdManager: Make sure to use the fields

  1. SecondaryGoalType_c in Object Ad_Type (The type of the secondary goal for a campaign item. It defines the period over which the goal for a campaign item should be reached.)
  2. SecondaryGoalQuantity_c in Object Campaign_Item (The quantity of the secondary goal for a campaign item. It defines the goal number of impressions for the campaign item to be reached.)

which will be mapped to the impression limit in DFPin Google AdManager. This works similar similarly to Goal Type and Goal Percent.

vCPMFlat Rate
Cost per Month
Months x
SalesPrice
CPMo


Fixed Price


CPDCPDFixed Fee (Cost per day)Flat Rate
Cost per Mille per Second
SalesPrice x AI x 
Seconds/1000
CPMSecQuantity has to be an integer

Fixed Price


CPDCPDFixed Fee (Cost per day)Flat Rate
Cost per Year
Years x 
SalesPrice
CPY

Fixed Price


CPDCPDFixed Fee (Cost per day)Flat Rate
Cost per completed View
Completed Views x 
Salesprice
CPCVQuantity has to be an integer--

CPM

VAST Completion Rate = 100% is used from DFP from Google AdManager Video Modul.

-

CPM

Administrators can use the overbooking factor on the ad spec to make sure a higher number of impressions will be pushed as goal. (as no. of impressions will generally be a lot higher than the number of completed views).