3.1 Overview of Data Structure

Content

• 3.1.1 Ad Specs
  • 3.1.1.1 Linking Ad Units (FreeWheel)
  • 3.1.1.2 Ad Duration
• 3.1.2 Site / Advertising Medium
  • 3.1.2.1 Brands
  • 3.1.2.2 Publication Dates
  • 3.1.2.3 Event Dates
• 3.1.3 Placement
• 3.1.4 Ad Price
  • 3.1.4.1 Rate Criterion
  • 3.1.4.2 Rate Steps
  • 3.1.4.3 Exclusive Ad Prices
  • 3.1.4.4 Billing Categories
    • 3.1.4.4.1 How to automate Frequency calculation for time unit based prices?
  • 3.1.4.5 Prevent Discounts Settings on Ad Price
  • 3.1.4.6 Predicting Ad Prices (Pilot)
• 3.1.5 Ad Type
  • 3.1.5.2 Slot sizes
    • 3.1.5.2.1 Interstitials (Google Ad Manager)
    • 3.1.5.2.2 Native Ads (Google Ad Manager)
    • 3.1.5.2.3 Reporting Slots
  • 3.1.5.1 Ad Type (Google Ad Manager)
    • 3.1.5.4 How to configure Roadblocking / Creative Display for Display, Video and Master/Companion Items in Google AdManager?
    • 3.1.5.1.3 Transfer Video to VAST
    • 3.1.5.1.1 Forecast Mode (Google Ad Manager)
    • 3.1.5.1.2 Priorities (Google Ad Manager)
    • 3.1.5.5 How to configure products for Programmatic Guaranteed bookings in Google Ad Manager
    • 3.1.5.1.6 How to configure Audio formats for Google AdManager
  • 3.1.5.3 Ad Type (Print)
  • 3.1.5.4 How to configure formats for your Xandr related products (Ad Type)
  • 3.1.5.5 Ad Type (FreeWheel)
    • 3.1.5.5.1 Priority / Placement Override Settings
  • 3.1.5.6 How to configure formats for your SMART AdServer related products (Ad Type)
• 3.1.6 Media Type, Segment, and Differentiation
• 3.1.7 Ad ID
  • 3.1.7.1 Additional Ad Ids
• 3.1.8 Content
• 3.1.9 Active and inactive inventory items

The ADvendio Inventory is your complete list of items for which you can sell advertising. Such as websites, out of home placements like billboards, or pages in your magazine. Each product is called an AdSpec which you can assign a certain price: AdPrice. Here is the data schema for your inventory items:

To set up your inventory use our wizards by navigating to the Overview page: