3.1.5.2.3 Reporting Slots
Version | 2.80 and up |
|---|---|
Supported Adservers | Google AdManager |
Version | 2.114 and up |
|---|---|
Supported Adservers | Xandr |
Why use reporting slots?
Sometimes you have products in your AdServer that will feature multiple Ads displayed on the same site. This could be a master/companion Item in Google Ad Manager (see 3.1.5.2 Slot sizes) or in combination with roadblocking settings for Xandr (see 3.1.5.4 How to configure formats for your Xandr-related products (Ad Type)). Now if those different ads or different creative sizes all have the same priority for your product, everything is simple. But what if, let's say, you have the main slot for your Ad and you have a supporting banner in a smaller size. You want both of these to be displayed on the same page, but when it comes to invoicing, only those impressions of your main slot should be paid for. This is where reporting slots come into play.
Simply configure your products, so that delivered, clicks, impressions and viewed impressions will only be counted for certain sizes and thus only those will be used for performance reports and invoicing.
How to set up reporting slots?
To configure reporting slots for your items, you will need to use the report slot lists at the Ad Type. The configuration is exactly the same for both AdServers Xandr and Google Ad Manager.
When you edit, you can select as many slot sizes as you need, for your product.
As you notice, there are three different fields, that determine which delivery data types you are using and which slot sizes. Use Report Slots (AI) to configure what is used for delivered impressions. Report Slots (Clicks) for the delivered clicks and Report Slot (Viewed AI) for viewed AI.
If you don't need special report slots or want to count the delivery data of all sizes/ads your using, simply leave these fields empty. This will sum up all the delivered impressions/clicks/viewed AI from all sizes of your Line Item and write them into your Campaign Item.
Google AdManager Video Ads:
You might know that the SlotSize in AdManager is specified with an additional "v". i.e. "640x480v". This is required for the reporting slot.
So please make sure you enter the v for all reporting slots that are using the VAST / Google Ad Manager Video module.
Why I cannot see the report slots submitted in Xandr?
To use reporting slots in Xandr, please follow the configuration below:
Report Slot | Roadblocking | Billing Category (Ad Price) | |
|---|---|---|---|
Report Slot (AI) | Enabled (any picklist value) | CPM | Guaranteed & Standard |
Report Slot (view AI) | Enabled (any picklist value) | vCPM | Guaranteed |
Report Slot (Clicks) | Enabled (any picklist value) | CPC | Standard |
Other default settings are listed below:
if the correct report slot is chosen, but the size does not exist in Xandr, the 1x1 slot size is being submitted as Master to Xandr
then the incorrect report slot is used, and no specific slot size is submitted to Xandr. Instead, the impressions and clicks will be calculated for all existing creatives (each creative option being selected in Xandr)
note that only one report slot is being taken into account in Xandr. That means, only the first one selected in ADvendio will be sent to Xandr.
What If I can't find the size I need?
These fields are picklists, which do not automatically update the values during updates of ADvendio. If you are missing a certain value, please contact your Administrator. He can open the object Ad Type in the Object Manager in Setup and add new values to the Report Slot fields.