[Configure Ad Type Formats] for Xandr products
Integrations | Xandr |
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Roles | Product Manager - Product Manager / Sales Support / Marketing ; Order Manager - Fulfilment |
Challenge
To streamline sales processes and allow Sales Reps and Order Managers to easily choose products for their Campaign Items which contain the right settings to send over to an external system like an AdServer, certain pre-configurations need to be done.
Usually, those products are Ad Specs, which consist of the medium/site where an ad runs and the specific format (ad type).
The Ad Type will contain numerous technical and format settings, which will be sent automatically to an external system together with the Campaign Item.
How can these Ad Types be created? And which settings for Xandr can and need to be done on an Ad Type in order to make it work?
Solution
When creating Ad Types for Xandr make sure to fill in the following fields and see the table below, which fields equal which settings in the AdServer.
Some of the settings below, can later be overwritten for single Campaign Items by the Sales or Fulfilment Team, if the situation requires this.
Here is a list of all the settings which can be overwritten: 4.2.5.6 How to overwrite Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity)
Important announcement:
Xandr Standard Line Items will be replaced by Augmented Line Items by January 31st, 2024.
ADvendio & Xandr fields, Campaign Items and Configuration
ADvendio Field | Xandr Field | Instructions | Standard Line Items (DEPRECATED) | Guaranteed Line items(DEPRECATED) | Guaranteed Augmented Line Items | Augmented Line Items | Programmatic Guaranteed Deal | |
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1 | Name | N/A | Enter your Ad Type name | |||||
2 | Record Type | N/A | XANDR | |||||
3 | Priority | Priority | (Default setting) When Delivery Type on your Campaign Item =
For Programmatic Guaranteed Deals
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4 | AdServer Login | N/A | Your login record - read 7.3.1.1 Which Login User do I use to create your Login record. | |||||
5 |
AdType | Line Item Type | Options to choose from:
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6 | Goal Type | Lifetime Budget / Revenue or Impression Goal | The type of goal for a campaign item. It defines the Lifetime Budget setting for a campaign item. You can choose between
When you choose Custom Budget it will be set to the Goal Quantity of your Campaign Item. With 2.119, you can override these setting on the Campaign Item level | |||||
7 | Secondary Goal Type
| Daily Budget Goal (for Standard) | Used to set the Daily Budget of a Campaign Item. It can be set to:
The combination of
If you set a custom daily budget, we currently automatically set it to "Spent as fast as possible", if you prefer to pace evenly, this needs to be set manually in Xandr. These settings can be overwritten on the Campaign Item level: 4.2.5.6 How to override Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity) | |||||
8 | Secondary Goal Type | Flight Pacing Settings
| For augmented and GDALI line items, it’s possible to set the pacing settings for your flight from ADvendio. To do this, set the Secondary Goal Type field in your Campaign Item to either:
If you set a Custom Budget, you can use the Secondary Goal Budget field on your Campaign Item to set the daily budget amount. If you use Custom Pacing, you can use the Secondary Goal Percent field to set a specific pacing percentage.
These settings can be overwritten on Campaign Item level: 4.2.5.6 How to override Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity) | |||||
9 | Goal Percent | Budget (exclusive) | It should be used for
Here you can enter the percentage of total impressions of your network which you use for the Exclusive. If the field is left empty ADvendio will push 100% if AdType is of type Exclusive (Share of Voice) . | |||||
10 | Delivery Type | Delivery Type | Steers the type of delivery for your Item. This setting is relevant for Guaranteed Line Items or PG Deals, to determine if a number of Impressions should be the goal or if it should be an exclusive sponsorship type booking (taking x% of all available impressions)
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11 | Delivery Rate Type |
| Used to set the Daily Pacing Allocation of your Augmented Line Items, the picklist can either be:
if nothing is set in ADvendio, we will use the “evenly” pacing setting as default. | |||||
12 | Budget Type | Budget Type | Determines what type of Budget / Goal is used for your Item. It can be an impression target or a revenue that should be reached.
| (Always use Impression Budget) | - | |||
13 | Roadblocking Type | Roadblocking | Used to configure the roadblocking settings for your item. If you leave this field empty, no roadblocking will be applied. Else the following values are available, which set up the related values in Xandr.
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14 | Roadblocking Type | Roadblocking | For Augmented Line Items and GDALI the following settings will be used:
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15 | Master | Ad Size | Only used for Items of the type = Guaranteed The selected slot sizes (e.g. 1x1, 728x90...) will be transferred as Ad Sizes. You can select one or more sizes.
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16 | Forecasting Slot | N/A | Only used for Items of the type = Guaranteed or Guaranteed Augmented Use this to select a different Ad Size for the Forecasting. Attention when the Forecasting Slot is set, the master will be ignored during Check Availability. The Forecasting Slot will however not be used during "submit to Adserver" | |||||
17 | Report Slot (Impressions, Clicks & Viewed AI) For Roadblocking Items | Count Impressions on (Roadblocking) | The Report Slot can be used in combination with the Roadblocking. If nothing is set, Impressions from each creative will be counted (not available in GDALI). If you set a slot size, only Impressions from that size will be counted. Depending on whether your product is CPM, CPC or vCPM, either the Slots for Impressions, Clicks or Viewed AI will be used. If you want to use a specifc reporting slot and only count certain impressions, you can use the reporting slot picklists to enter a slot size.
Roadblocking in Xandr is used to determine if a Line item with multiple creatives can and will be displayed on a site with multiple slot sizes and to configure from which slot size the impressions will be counted if multiple creatives are used. | < |