Xandr

Product Manager - Product Manager / Sales Support / Marketing ;

Order Manager  -  Fulfilment

Name

N/A

Enter your Ad Type name

Record Type

N/A

XANDR

Priority  

Priority

(Default setting) When Delivery Type on your Campaign Item =

• Exclusive: 19

• Impressions: 14
  
  

For Programmatic Guaranteed Deals

• 1-15 = Open Auction

• 16-20 = Private Auction
  
  
  

• Otherwise set your priority which gets pushed to  Xandr.

AdServer Login

N/A

Your login record - read 7.3.1.1 Which Login User do I use to create your Login record.

AdType

Line Item Type

Options to choose from:

• Standard - if you like to buy on a CPM basis (managed and third-party)

• Guaranteed - Guaranteed Delivery if you like to buy on a CPM or Fixed Cost basis, with a guaranteed delivery goal

• Augmented - Augmented Line Items for use with Seamless Insertion Orders (Selected on a Connection level).

  • For more information about seamless insertion orders and augmented line items take a look at this article: 7.3.8.3 Seamless Insertion Orders and Augmented Line Items.

• Guaranteed Augmented - Guaranteed Augmented Line Items for use with Seamless Insertion Orders (Selected on a Connection level).

  • For more information about seamless insertion orders and Guaranteed Augmented Line Items, see: https://advendio.atlassian.net/wiki/spaces/SO/pages/3049095191

• Programmatic Guaranteed

  • This option can also be selected at a Campaign Item > AdType level

Goal Type

Lifetime Budget / Revenue or Impression Goal

The type of goal for a campaign item. It defines the Lifetime Budget setting for a campaign item. You can choose between

• Unlimited

• Custom Budget

When you choose Custom Budget it will be set to the Goal Quantity of your Campaign Item.

Secondary Goal Type

Daily Budget Goal (for Standard)

Used to set the Daily Budget of a Campaign Item. It can be set to:

• Custom Budget

• Pace Lifetime Budget

• Unlimited

When you choose Custom Budget 

• make sure to use it together with the Secondary Goal Quantity in the Campaign_Item (The quantity of the secondary goal for a campaign item. It defines the goal number of impressions for the campaign item to be reached).
  
  

The combination of

• Goal Type = Unlimited

• Secondary Goal Type = Pace Lifetime Budget
  
  is not possible. If you choose this combination the item will be pushed with Budget = Unlimited.
  
  

If you set a custom daily budget, we currently automatically set it to "Spent as fast as possible", if you prefer to pace evenly, this needs to be set manually in Xandr.

These settings can be overwritten on the Campaign Item level: 4.2.5.6 How to override Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity)

Secondary Goal Type

Flight Pacing Settings

• Daily Budget

• Pacing Percent

For augmented and GDALI line items, it’s possible to set the pacing settings for your flight from ADvendio.

To do this, set the Secondary Goal Type field in your Campaign Item to either:

• Custom Budget*

• Custom Pacing*
  
  

If you set a Custom Budget, you can use the Secondary Goal Budget field on your Campaign Item to set the daily budget amount.

If you use Custom Pacing, you can use the Secondary Goal Percent field to set a specific pacing percentage.

• Our default pacing is 100% if nothing else is set.
  
  
  

These settings can be overwritten on Campaign Item level: 4.2.5.6 How to override Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity)

Goal Percent

Budget (exclusive)

It should be used for

• Budget of Exclusive ( Delivery Type = Exclusive) Items only. 

Here you can enter the percentage of total impressions of your network which you use for the Exclusive. If the field is left empty ADvendio will push 100% if AdType is of type Exclusive (Share of Voice) .

Delivery Type

Delivery Type

Steers the type of delivery for your Item. This setting is relevant for Guaranteed Line Items or PG Deals, to determine if a number of Impressions should be the goal or if it should be an exclusive sponsorship type booking (taking x% of all available impressions)

• Exclusive 

• Impressions

  • The only option accepted when using PG Deal

Delivery Rate Type

Used to set the Daily Pacing Allocation of your Augmented Line Items, the picklist can either be:

• Evenly

• As fast as possible

if nothing is set in ADvendio, we will use the “evenly” pacing setting as default.

Budget Type

Budget Type

Determines what type of Budget / Goal is used for your Item. It can be an impression target or a revenue that should be reached.

• Revenue

• Impression

• Flexible

(Always use Impression Budget)

-

Roadblocking Type

Roadblocking

Used to configure the roadblocking settings for your item. If you leave this field empty, no roadblocking will be applied. Else the following values are available, which set up the related values in Xandr.

• Normal

• Partial

• ExactMatch

Roadblocking Type

Roadblocking

For Augmented Line Items and GDALI the following settings will be used:

• Leave the field Empty in ADvendio ( to disable Roadblocking)

• Partial (set this to activate Roadblocking)

Master

Ad Size

Only used for Items of the type = Guaranteed

The selected slot sizes (e.g. 1x1, 728x90...) will be transferred as Ad Sizes. You can select one or more sizes.

• If nothing is set, "Any Size" will be set in Xandr.

Forecasting Slot

N/A

Only used for Items of the type = Guaranteed or Guaranteed Augmented

Use this to select a different Ad Size for the Forecasting. Attention when the Forecasting Slot is set, the master will be ignored during Check Availability. The Forecasting Slot will however not be used during "submit to Adserver"

Report Slot (Impressions, Clicks & Viewed AI)

For Roadblocking Items

Count Impressions on (Roadblocking)

The Report Slot can be used in combination with the Roadblocking. If nothing is set, Impressions from each creative will be counted (not available in GDALI). If you set a slot size, only Impressions from that size will be counted. Depending on whether your product is CPM, CPC or vCPM, either the Slots for Impressions, Clicks or Viewed AI will be used.

If you want to use a specifc reporting slot and only count certain impressions, you can use the reporting slot picklists to enter a slot size.

• Reporting Slot(Ad Impressions) is for CPM products

• Reporting Slot(Viewed Impressions) is for vCPM products

• If nothing is entered, Each creative will be used (not available in Guaranteed Augmented Line Items)

Roadblocking in Xandr is used to determine if a Line item with multiple creatives can and will be displayed on a site with multiple slot sizes and to configure from which slot size the impressions will be counted if multiple creatives are used.

Report Slot (Impressions, Clicks & Viewed AI)

For Regular Items

N/A

Available with Version 2.114

For all Items, which are not using the Roadblocking feature, you can use reporting slots to configure, which Slot Sizes will be counted as Delivery Data and then used as a basis for Billing.

Example: My Line Item serves Impressions on a 300x300 and a 250x300 slot. I want to declare 300x300 as my main slot. Now Advendio only collects Impressions in this slot and disregards what has been delivered at the 250x300 slot.

Product Type

Ad Type

Use this to configure which type of media to use for Augmented Line Items.

Possible picklist values:

• Banner*

• Audio

• Video*

• Native*

• Banner / Native
  (Only working for GDALI types items, it selects a combination of Banner and Native)

Supply Strategy

Supply Strategy

Use this to configure which supply sources to use for Augmented Line Items.

Possible picklist values:

• Managed

• Open Exchange

• Deals