7.3.12.18 [Integration Overview] DV360 (Google Display & Video 360)
ADvendio Edition | ADvendio ONE |
Available with Version | 2.146 |
External Systems | Google Display & Video 360 (DV360) |
Who will benefit from this integration?
Google Display & Video 360 is a DSP (Demand Site Platform) for Advertisers, Agencies and Publishers.
What is required to use the integration?
As a Media Buying AdServer integration, Google Display&Video 360 is covered by an ADvendio ONE license.
If you are not a customer of ADvendio Connect yet and are interested in using our Google Ads integration, please contact your Technical Account Manager or our Customer Success Team, for more information.
How to set up and use the integration?
Connecting Salesforce Accounts to DV360
To link Salesforce accounts with Google Display & Video 360 (DV360), it's important to perform advertiser account mapping. For a detailed guide on how to map these accounts, refer to Chapter 2.1.4.5 How ADvendio matches your Salesforce Accounts with Advertisers, Agencies or Buyers in an external System?
Set up DV360 connection, create Buying Order and Buying Item
To set up and use the integration, to purchase media through DV360 using ADvendio's features for Buying Orders, follow these key configurations:
- [Set up connection] of Google Display&Video 360 in ADvendio
- [Buying Campaigns, Buying Orders & Buying Items] How to set up your bookings for Google DV360 in ADvendio
- [Optimization & Bid Strategy] ADvendio for DV360: Bid Strategy, Goal KPI & Optimization Settings on Buying Orders and Buying Items
- [Supported Features] Google Display&Video360
- [DV360] Supported Targeting (Buying Order + Buying Item) (2)
- [Targeting] Floodlight Activities & Conversions
- [Targeting] URLs and App IDs
- [Targeting] Keywords for DV360
- [Targeting] DV360 Platform Brand Safety & Exclusions
- [Create connection] Setting Up a Service Account Connection for Google DV360 or GCM360
To update picklist field values in your Salesforce Setup to align with ADvendio's requirements.
Limitations and Known Issues
Bug with Targeting and Optimization settings while submitting Buying Items
There have been changes to the platform logic for DV360 with the recent API v4 release, which cause submitting of Buying Items from ADvendio to end in various errors by the Google DV360 API.
Mainly affected are settings for Targeting & Optimization on Insertion Order
While the changes seem to be related to API v4, they also affect current ADvendio versions on DV360 API v3. We have been able to apply a fix in our logic, based on guidance by DV360 team, we highly recommend to install version 2.177.6 or 2.178 in order to seamlessly use the Google DV360 Integration from ADvendio.
ADvendio Preview Version 2.177 - Spring 2025
Unfortunately some of these steps were not explicitly documented in the material we had accessible, we are trying our best to keep our integration up to the latest standard and prevent such issues from occuring on clients end, but sometimes changes happen and we need to adapt. We’d like to apologize for any inconvenience.