7.3.12.11 [Integration Overview] GCM (Google Campaign Manager 360

Available with Version	2.159 and up

Available with Version

2.159 and up

ADvendio Edition

ADvendio ONE - with ADvendio ONE customers will have access to the new Media Buying component and all future integrations and enhancements.

ADvendio Connect Buying Beta - with Connect customers can use existing Media Buying extension with integrations released before February 2023, but no new integrations or enhancements will be added.

With the ADvendio Autumn Release of the 2.159 version, we are supporting the integration of Google Campaign Manager (GCM360) into ADvendio. Our seamless integration approach with ADvendio Connect helps you to automate and streamline critical business processes and helps your Sales Representatives, Media Planners and Ad Ops to work together and focus on helping your business grow.

Who will benefit from this integration?

Our target audience is Agencies, Brands, and Publishers which are reselling Media Inventory on behalf of Advertisers.

Companies are using Google Campaign Manager 360 to manage their programmatic media buying and want to receive streamlined reporting about performance and cost via GCM360.

What is required to use the integration?

Google Campaign Manager (GCM360) is covered by the ADvendio ONE Licence.

If you are not a customer of ADvendio Connect yet and are interested in using our Google Campaign Manager (GCM360) integration, don't hesitate to get in touch with your Technical Account Manager or our Customer Success Team so that they can help.

How to set up and use the integration?

To find out more about our integration, have a look at the following pages: