[Mapping Advertisers] in Google Campaign Manager 360

Enable a connection to GCM360

To use these features, a working connection to GCM360 is required.

The following article shows how to do it:
[Set up connection] in Google Campaign Manager (GCM360)

GCM360 Available Settings and required steps

To use the GCM360 integration for media buying, there might be some smaller setup steps that need to be done. View the following page to know more about what’s currently possible and what you need to do to configure this. [Buying Orders & Buying Items] How to configure them and track your media spend in GCM 360

Configure the Mapping of the Advertisers

In order to make sure the correct advertisers are referred from ADvendio, you need to make sure your Accounts in ADvendio map to the advertisers in your account in the GCM360 platform.

There are a few ways to ensure this:

• Using Accounts that have the exact same name as the advertisers in your connected system. ADvendio will use the name to match the Accounts to the right IDs.

Attention: Please make sure the spelling and special characters are exactly matching, else ADvendio may have trouble finding the right data to connect.

• The possibility of manually creating the mapping. This way, you can choose a different name for your Account in ADvendio, than in the connected system. To do this, go to the 'External Account IDs' list on your Account.

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Before creating the External Account ID, make sure to sync the advertiser IDs to ADvendio from your connected system. See also How to import and sync targeting information and ids from connected systems with ADvendio for more information.

Click the new button on the related list and provide the following information:

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