[Mapping] Which ADvendio Media Campaign / Campaign Item settings are available for (Google Ad Manager)

Challenge

What settings are available for ADvendio Media Campaigns and Campaign Items that can be integrated with GAM? Also, how do these settings impact your bookings?

Solution

To help you manage your budget and improve ad performance, ADvendio lets you configure settings for each Media Campaign and Campaign Item. These settings are then sent to GAM.

These settings can impact your bookings, so it's worth ensuring they're set up correctly. By increasing the relevance of your ads through these settings, you'll be able to improve your overall ad performance.

Media Campaign Fields

Advendio Object	ADvendio Field	Required	GAM Entity	GAM Field	Additional Information

Advendio Object	ADvendio Field	Required	GAM Entity	GAM Field	Additional Information
Media Campaign	Name		Order	Name	-
Media Campaign	Account		Order	Advertiser ID	-
Media Campaign	Agency	-	Order	Agency ID	-
Media Campaign	Campaign Start Date		Order	Time	-
Media Campaign	Campaign End Date		Order	Time	-
Media Campaign	Adserver Status	-	Order	Status	-
Media Campaign	AdServer Order Type	-	Order	Order	Decide the type of order Proposal, etc
Media Campaign	Currency	-	Order	Currency Code	-

Campaign Item Fields

Advendio Object	ADvendio Field	Required	GAM Entity	GAM Field	Additional Information

Advendio Object	ADvendio Field	Required	GAM Entity	GAM Field	Additional Information
Campaign Item	Campaign Item Name		Line Item	Name	-
Campaign Item	Alternate ID	-	Line Item	External ID	-
Campaign Item	From Date		Line Item	Start time	If the item status is Delivery, Ready and Paused, the date is not updated A warning is triggered that the date has note been updated, the submit process is not interrupted
Campaign Item	From Hour	-	Line Item	Start time	If no hour is defined the campaign starts at 00:00 hrs, if no Network timezone is set the user timezone would be applied as the start time in GAM. e.g : Campaign has no start time and user is in Australia Timezone, then campaign would start at 14:00 hr since there is a 14 hour adjustment If the hour is in the past on creation it will be assigned as immediately Timezone Is extracted first from the Connection associated to the Campaign Item
Campaign Item	From Minute	-	Line Item	Start time	If no minutes are defined the campaign starts at 00:00 hrs If the minutes is in the past on creation they will be assigned as immediately
Campaign Item	Until Date		Line Item	End time
Campaign Item	Until Hour	-	Line Item	End time	If no ending hour is defined the campaign ends at 23:59 hrs Timezone Is extracted first from the Connection associated to the Campaign Item
Campaign Item	Until Minute	-	Line Item	End time
Campaign Item	Day & Time Targeting		Line Item	Time Zone ID