Permission Overview for Google Ad Manager users

In this table you can see which profile permissions are needed in GAM - ADX to use the mentioned features. Additionally, set up the login for this user correctly 7.3.1.1 Which Login User do I use to create Login records?

Default permissions

The following permissions should be granted as default:

Admin → Access & Auth → Roles →
- View Creatives
- View ad units, placements, and key-values
- View my orders and line items

Admin → Global Network → Network Settings → API Access

Ideally you grant access to all data and all settings. This will prevent you from running into error messages or not receiving any data.

Working with Teams:

Admin → Global Network → Features

Please ensure that the user used to import the AdUnits has access to the root AdUnit - or has access to all "All Entities" - otherwise it is not possible to import team related AdUnits.

User → Give individual access to all companies and inventory

Use Case	Permissions needed

Use Case	Permissions needed
AdExchange Data Import	Reporting permissions Admin → Global Network → Network Settings → Ad Manager Reporting in Google Analytics Admin → Access & Auth → Roles →
Check Availability	Admin → Access & Auth → Roles →
Contending Ads (Report)	Admin → Access & Auth → Roles → View all orders and line items
Creative Upload	Admin → Access & Auth → Roles →
Import Delivered Clicks/Impressions	Reporting permissions Admin → Global Network → Network Settings → Ad Manager Reporting in Google Analytics
Import Content Bundles	Admin → Access & Auth → Roles →
Import Inventory Data
Import Key Values
Import Targeting Id's	Admin → Access & Auth → Roles →
Import Video Content
Sell-Through Report	Reporting permissions Admin → Global Network → Network Settings → Ad Manager Reporting in Google Analytics
Submit to AdServer	Admin → Access & Auth → Roles →
Update Ad-Status in AdServer