Challenge

To streamline sales processes and allow Sales Reps and Order Managers to easily choose products for their Campaign Items which contain the right settings to send over to an external system like an AdServer, certain pre-configurations need to be done.

Usually, those products are Ad Specs, which consist of the medium/site where an ad runs and the specific format (ad type).

The Ad Type will contain numerous technical and format settings, which will be sent automatically to an external system together with the Campaign Item.

How can these Ad Types be created? And which settings for Xandr can and need to be done on an Ad Type in order to make it work?

Solution

When creating Ad Types for Xandr make sure to fill in the following fields and see the table below, which fields equal which settings in the AdServer.

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