4.2.5.6 How to overwrite Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity)

Integrations

Google Ad Manager, Adswizz, Freewheel, Equativ, Xandr

License

Connect

Roles

Product Manager - Product Manager / Sales Support / Marketing ;

Order Manager  -  Fulfilment

Challenge

When submitting Campaign Items to the AdServer, lots of item fields need to be configured. Fields which set the item type, the goals, and the priority are pre-defined on Ad Type level for your products. For many of these, you can however override them on the Campaign Item level. Thus creating some exceptions to the default product configuration, while everything else remains the same.

Here is an overview of the different existing fields and how to use them.

 


Solution

Some of these settings change major parts of a line item configuration, which might lead to conflicts with the product definition and pricing defined in ADvendio. If you want to prevent your users from overwriting such fields, we recommend hiding the fields from the page layout and set the permission to read only in the relevant Sales and Order Management profiles.

  • Ad Type: Sets the basic line item type. (Possible Values: Standard, Sponsorship, Bulk, House, Network, Price Priority, Click Tracking, Preferred Deal)

  • Goal Percent: The percentage of total or remaining Impressions as goal for Sponsorship, House or Network items. (If not filled, 100% will be used as default)

  • Goal Type: Goal configuration for Price Priority items (Possible Values: Lifetime, Daily)

  • Secondary Goal Type: Configures an optional impression goal, only for Billing Category vCPM (Possible Values: Lifetime, Daily)

  • Secondary Goal Quantity: Sets the number of Impressions for the impression goal, only for Billing Category vCPM and in combination with Secondary Goal Type

 

Freewheel

  • Ad Type: Sets the type of Budget for the placement (Possible Values: Impression Target, SOV %, POD %, All Impression Sponsorship, Evergreen)

  • Goal Percent: The percentage of Impressions as goal for POD % or SOV % (If not filled, 100% will be used as default)

  • Delivery Type: Configures how the placement is prioritized against others and if the goal is guaranteed or preemptible (Possible Values: Guaranteed, Preemptible)

  • Delivery Rate Type: Controls if the placement delivery pacing(Possible Values: FastAs, SmoothAs)

Xandr

 

  • Ad Type: Sets the basic line item type (Possible Values: Standard, Guaranteed, Augmented)

  • Goal Percent: The percentage of Impressions as a goal for guaranteed and exclusive Items (if not filled, 100% will be used as default)

  • Delivery Type: Configures if a guaranteed item delivers as impression goal or percentage (Possible Values: Impressions, Exclusive)

  • Delivery Rate Type: Configures the Daily Pacing Allocation for Augmented Line Items (Possible Values: ASAP, Evenly)

  • Goal Type: Configures the lifetime item goal (Possible Values: Unlimited, Custom Budget)

  • Product Type: Set which kind of format your Xandr Item uses. This is required to assign creatives to the item(Possible Values: Banner, Native, Video, Audio, Banner + Native)

  • Secondary Goal Type: Configures the daily item goal (Possible Values: Unlimited, Pace Lifetime Budget, Custom Budget, Custom Pacing). Attention: the line item type influences which settings can be used here - more information on these restrictions.

  • Secondary Goal Quantity: If you set a daily impression goal (custom budget) for Standard Line Item, this field sets the number of impressions for the daily goal.

  • Secondary Goal Budget: If a daily revenue goal (custom budget) for Augmented Line Items is used, you can enter the daily revenue amount here

  • Secondary Goal Percent: If you want to set a custom pacing % for your Augmented or GDALI line item in Xandr, please define it here. Our default setting is to use a custom pacing of 100%, if nothing is set up in ADvendio.

Equativ(SMART)

  • Ad Type: Sets the basic line item type. (Possible Values: Pay Ads, Barter Ads, Performance Ads, Bonus / Make-good Ads, Public service Ads, In-house Ads)

  • Product Type: Sets the Equativ category of the insertion. (Possible Values: Mobile, Web)


Setup:

There is no specific feature setup needed, however depending on the fields you want to use, your System Administrator might:

  • need to add/edit profile permissions

  • add fields to page layouts

  • adjust picklist values, add new and/or remove existing ones, so that only the possible values (as listed above) are usable

Check the below link to find general information on the permissions and rights needed to use features in relation to external systems: https://advendio.atlassian.net/wiki/spaces/SO/pages/1632043009

Some of these setting change major parts of a line items configuration, which might lead to conflicts with the product definition and pricing defined in ADvendio. If you want to prevent your users from overwriting such fields, we recommend hiding the fields from the page layout and set the permissions to read only in the relevant Sales and Order Management profiles.