3.1.5.6 How to configure formats for your SMART AdServer related products (Ad Type)

 

Integrations

SMART

License

Connect

Roles

Product Manager - Product Manager / Sales Support / Marketing ;

Order Manager  -  Fulfilment

Challenge


To streamline sales processes and allow Sales Reps and Order Managers to easily choose products for their Campaign Items which contain the right settings to send over to an external system like an AdServer, certain pre-configurations need to be done.

Usually those products are Ad Specs, which consist of the medium / site where an ad runs and the specific format (ad type).

The Ad Type will contain numerous technical and format settings, which will be sent automatically to an external system together with the Campaign Item.


How can these Ad Types be created? And which settings for SMART can and need to be done on an Ad Type in order to make it work?


Solution

 

When creating Ad Types for Xandr make sure to fill the following fields and see the table below, which fields equals which settings in the AdServer.

 

Some of the settings below, can later be overwritten for single Campaign Items by the Sales or Fulfilment Team, if the situation requires this.

Here is a list of all the settings which can be overwritten: https://advendio.atlassian.net/wiki/spaces/SO/pages/887062541

ADvendio Field

SMART Field

Instructions

ADvendio Field

SMART Field

Instructions

1

Name

N/A

Enter your Ad Type name

2

Record Type

N/A

SMART

3

Adtype

Type

Options to choose from:

  • Pay Ads

  • Barter Ads

  • Performance Ads

  • Bonus / make-goods Ads

  • Custom

  • In-House Ads

4

Product Type

Category

Options to choose from:

  • web

  • mobile

5

Priority  

Priority

Use this to define the priority for your SMART Insertion. The following values are possible

  • Exclu without Capping

  • Exclu 2

  • Exclu 3

  • Exclu 4

  • High 1

  • High 2

  • High 3

  • High 4

  • Normal 1

  • Normal 2

  • Normal 3

  • Normal 4

  • Low 1

  • Low 2

  • Low 3

  • Low 4

  • Very Low (complement) 1

  • Very Low (complement) 2

  • Very Low (complement) 3

  • Very Low (complement) without Capping

  • Ecpm

  • Ecpm - non-guaranteed

6

Connection

N/A

You login record - read 7.3.1.1 Which Login User do I use to create your Login record.

7

Format ID

Format

Which format will be used for this Insertion.

You can manually enter the ID of your desired format in this field or use other ways to assign formats to your Campaign Items or Ad Specs.

If you want to target multiple formats, you need to enter the IDs separated by semicolon, like this:

‘1245;4532’

Please Note: That when using multiple formats, ADvendio will automatically create them as multiple Insertions in SMART with a shared goal, since otherwise it’s not possible by SMART to handle this constellation.



You can either use the Inventory and Rate Manager to create your Adtypes or create them directly in Salesforce.

 




Setup:

The System Administrator might need to add certain fields to the page layout of the Ad Type to make sure they are available for the users. The Admin might also need to add new values to existing picklist fields in order to match the ones mentioned above if they are missing.

These settings can be overridden on Campaign Item level (2.119 and up): 4.2.5.6 How to override Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity).