3.1.5.1 Ad Type (Google Ad Manager)

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Last updated: 2023-10-18 by Former user (Deleted)
5 min read

Learn how ADvendio and Google Ad Manager can collaborate effectively. Discover the creation of "Ad Types" in GAM, which will guide you on how to effectively use the tool for your advertisements.

To generate a new Ad type, follow these instructions:

  1. Navigate to the ADvendio menu and search for "Ad Type".

  2. Click on "New".

  3. Select the appropriate record type "ADMANAGER"

  4. Fill in all the required details in the fields provided.

  5. Once done, click "Save"

Important fields

Fill out the relevant fields:

Field

Section

Instructions

Field

Section

Instructions

1

Ad Type Name

Detail

Name of the type advertisement e.g. leaderboard should be given so that you recognize it defining Ad Specs and Ad Prices.

2

AdType

Adserver Information

Line Item Type of the advertisement for Ad Manager, e.g.

  • Standard, 

  • Sponsorship, 

  • Bulk, 

  • InHouse,

  • Price Priority, 

  • Network

  • Click Tracking

  • Preferred Deal

For preferred deal bookings see also our dedicated page on how to use them properly.

Please note, that forecasting is disabled for Sponsorship, Inhouse, and Network by a standard workflow "ExcludeCheckAvailabilityWithAdTypes"

3

Product Type

Adserver Information

Not used for Ad Manager anymore. The old logic worked as follows: if you have set your Product Type to Interstitial then we submit all SlotSizes as Interstitial to Ad Manager. But only slot size 1x1 is reasonable. We recommend now to use SlotSize "Out of page" to transfer all slot sizes normal, and only the slot size "Out of page" as Interstitial. Please refer to 3.1.5.2.1 Interstitials (Google Ad Manager).

4

Product Search Name

Detail

The description that you can use to search for in the Media Search. Optional.

5

Media Differentiation

Detail

Please select the correct Differentiation. For more information read here:  3.1.6 Media Type, Segment, and Differentiation

6

Active

Detail

Indicates if this record should be used or not. If you like to use this feature read 3.1.9 Active and inactive inventory items

7

KeyValues

Adserver Information

Define key values here, that always will get pushed into the ad server but not into the campaign item.

8

Master*

Slots

Enter the slot sizes to be booked as a master here. With no companions please enter the slot in the master. Matches the inventory size in Google Ad Manager. Further information: 3.1.5.2 Slot sizes and 3.1.5.2.1 Interstitials (Google Ad Manager)

9

Companion Size

Slots

Enter the slot sizes to be booked as a companion here. Matches the inventory size in Google Ad Manager. Further information: 3.1.5.2 Slot sizes

10

Companion Delivery Option 

Slots 

Sets the delivery option for companions. Currently only used in Ad Manager. (ADvendio Version 2.80 and up). Values are

  • Optional

  • At least one

  • All

11

Blocker Slot

Slots

Please enter potential blocker slots here.

12

Forecast Slots

Slots

For multiple slot sizes please enter the slot(s) which are essential for the availability check. Further information: 3.1.5.1.1 Forecast Mode (Google Ad Manager)

13

Report Slots (AI, Clicks,
Viewed AI) 

Slots

For multiple slot sizes please enter the slot(s) which are determining your delivery data. Please note that this Setting will also be used for Revenue Schedule and Revenue Schedule Daily and for Invoicing. More information can be found here: 3.1.5.2.3 Reporting Slots

You might know that the SlotSize in Google Ad Manager is specified with an additional "v". i.e. "640x480v". This is required for the reporting slot.
 So please make sure you enter the v for all reporting slots that are using the VAST / Google Ad Manager Video module.

14

Goal Type

Priority

The type of the goal for a campaign item. It defines the period over which the goal for a campaign item should be reached. It is linked field AdType and while Price Priority is chosen you can pick Lifetime or Daily for example. 3.1.5.1.2 Priorities (Google Ad Manager)

With version 2.119 and up, it's also possible to override this value on Campaign Item level. 3.1.5.1.2 Priorities (Google Ad Manager)

15

Secondary Goal Type

Priority

Used to define Impression Limits for the Billing Category vCPM and works analogue to the Goal Type. The type of the secondary goal for a campaign item. It defines the period over which the goal (Impression Limits) for a campaign item should be reached.

It can be set to

  • daily or

  • lifetime.

Make sure to use it together with the Secondary Goal Quantity in the Campaign_Item (The quantity of the secondary goal for a campaign item. It defines the goal number of impressions for the campaign item to be reached.)

16

Goal Percent

Priority

Here you can enter the percentage of total impressions of your network which you want to use for Sponsorship, Network or House AdTypes. If the field is left empty ADvendio will target 100% of impressions. This value can also be overwritten on individual Campaign Items: 4.2.5.6 How to overwrite Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity)

17

Roadblocking Type

Slots

Choose one of the following options:

  • Only one

  • One or more

  • As many as possible

  • all Roadblock

  • Creative set

3.1.5.4 How to configure Roadblocking / Creative Display for Display, Video and Master/Companion Items in Google AdManager?

18

Priority

Adserver Information

Choose the priority of transmission of this ad type to the ad server.


The priority for always pushing a kind of advertisement into the ad server can be entered here. Gets indirectly defined by setting the Ad type, more details read here 3.1.5.1.2 Priorities (Google Ad Manager)

19

Tile Category (deprecated version 2.106 and up)

Adserver Information

Enter the tiling that needs to be transferred to the ad server. (Maps to Label in Ad Manager)

20

Adserver Login

Adserver Information

Just used as a reference to the Login information

21

Creative Rotation Type

Adserver Information

Specifies the type of Creative.

  • Evenly: rotates evenly

  • Optimized: highest click-through rate will be shown most

  • Weighted: rotates at specified frequency

  • Sequential: rotates in specified order

22

Environment Type

Adserver Information

Where is the ad displayed, choose from :

  • Browser - or 

  • Video Player

The value Video Player also needs to be used to create Line Items in the new Audio format for Google.

Read more here 3.1.5.1.3 Transfer Video to VAST

23

Video Position

Video VAST Information

Represents a targetable position within a video. A video ad can be targeted to a position (pre-roll, all mid-rolls, or post-roll), or to a specific mid-roll index.

24

Midroll Index

Video VAST Information

The index of the mid-roll to target. Only valid if the positionType is VideoPositionType.MIDROLL, otherwise this field will be ignored.

25

AGOF Attributes

AGOF

This information will be used for the export/Upload to AGOF Connect and is an additional Information for each Ad type.

26

Marketplace Environment

Adserver Information

Configures how the Inventory Type is set for proposal line items (Programmatic Guaranteed)

possible values:

  • Display

  • Video

  • Mobile

Please notice that these settings might require additional configuration to work. See also our notes on configuring Pgrammatic Guaranteed Items for Google Ad Exchange: 3.1.5.5 How to configure products for Programmatic Guaranteed bookings in Google Ad Manager

Relation between Billing Categories and Line Item Types (AdTypes)

Billing Category

Allowed AdTypes

Billing Category

Allowed AdTypes

CPA

  • SPONSORSHIP

  • STANDARD

  • BULK

  • NETWORK

CPC

  • SPONSORSHIP

  • STANDARD

  • BULK

  • NETWORK

  • PRICE_PRIORITY

  • HOUSE

CPD

  • SPONSORSHIP

  • NETWORK

CPM

  • SPONSORSHIP

  • STANDARD

  • BULK

  • NETWORK

  • PRICE_PRIORITY

  • HOUSE

For Ad Manager Settings and main data please refer to the following pages:

 

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