3.1.5.5 How to configure products for Programmatic Guaranteed bookings in Google Ad Manager

Challenge

You are using Google AdManager to sell Programmatic Guaranteed Inventory to your buyers, and now you want to manage these proposals and proposal line items also from ADvendio.

How do you need to configure your system in order to support this? And are specific Ad Specs required or can you use the ones you use for your regular Campaign Items?

Solution

Configure your Item Type and Goals

The Ad Type configuration of a programmatic guaranteed line item is similar to one of a regular line item. See our Ad Type description to get an overview about what you can do.

Can I reuse Ad Specs and Ad Type from my regular Google items?

Yes, you can do that, since most of the settings regarding format and delivery are the same. However, you might need to use certain device targeting settings for Programmatic Guaranteed, which will also be applied to regular line items, but are not required to use.

You need to confirm with your AdOps team if those settings will have any implications on the delivery of regular line items, otherwise we recommend creating your own Ad Specs for Programmatic Guaranteed.

Setting up Video or Display Items

For your line items, it’s of course crucial where your item is running - if it’s a video or a display ad or if it’s for mobile or desktop. Two Ad Type fields need to be configured:

Open

• Environment Type sets the line item type:

  • Browser for Display Ads

  • Video Player for Video Ads

• Marketplace Environment sets the inventory type:

  • Display

  • Mobile

  • Video

When the two settings are combined, ADvendio sets up the inventory type in Google AdManager in the following way:

Include or exclude of Mobile Apps capabilities

There is one specific setting regarding the Proposal Line Items in Google Ad Manager. As soon as you either use Display or Mobile as Inventory Type, Google AdManager automatically sets the option for device capability targeting to either include or exclude ‘Mobile Apps’:

Open

• Inventory Type = Display, then exclude Device Capabilities Mobile Apps

• Inventory Type = Mobile, then include Device Capabilities Mobile Apps

With ADvendio version 2.137 we’re submitting the needed configuration automatically together with the Environment Type, so you are not required to select additional targeting in ADvendio.

Be aware that Device capability is still an option from our device targeting in ADvendio and your users might be able to override the selection (e.g., select to exclude Mobile Apps instead of including from Media Configuration). This might result in an error when trying to submit the Campaign Item to Google.

To prevent this, there is the possibility to create a Connection ID AdSpec Assignment on the related products. By doing so, the ADvendio Media Configuration will also show this and prevent users from changing the configuration.

Setup

In order to use these features, you will need a working connection to your Google AdManager in ADvendio: https://advendio.atlassian.net/wiki/spaces/SO/pages/1944256513