[AdTypes] How to configure formats for AdButler-related products in ADvendio

Integrations:	AdButler

Integrations:

AdButler

Role

Product Manager - Product Manager / Sales Support / Marketing

Order Manager - Fulfilment

Challenge

To streamline sales processes and allow Sales Reps and Order Managers to easily choose products for their Campaign Items. Certain pre-configurations need to be done to contain the right settings to send over to an external system like an AdServer.

Usually, those products are Ad Specs, it consists of the medium/site where an ad is running and the specific format (ad type).

The Ad Type will contain numerous technical and format settings, which will be sent automatically to an external system together with the Campaign Item in AdButler.

How can these Ad Types be created? And which settings for AdButler need to be done on Ad Type to make it work?

Solution

When creating Ad Types for AdButler make sure to fill in the information below, explaining which fields equal which settings in the AdServer.

To create a new AdButler Ad you go to the main menu, access “Ad Types” in Advendio, select “New”, and under “New Ad Type “ select “ADBUTLER” option and press “Next”. You will see fields below to be filled:

Table with fields to create AdButler Ad:

When creating Ad Types for AdButler make sure to use the following fields mentioned in the table below. See which fields equal which settings in the AdServer.

AdButler Field	Field Options / Possible Values	Instructions and Info
Information		Data provided in “Information” section is helping to find Ad in Media Search
Ad Type Name		Note: this field intended for internal use only
Advertising Form Shortform		Note: this field intended for internal use only
External name		“External name” will be externally displayed on the proposal
Product search Name		Description for this ad type as applied in the ad spec search
Media differenciation	None Instream Inpage BlackandWhite Colour
CreativeType	None Image Flash Rich media HTML
Target Group	25-44 Women/ Men 45+ Burst / Product launch Capital Area Residents Female Follow up Male Product Push Recency
“Active” checkbox option
Adserver information
Connection		Enter the Ad server login to be used with this Ad type
Ad Type	Standard VAST	“Standard” Ad type is used for images and text “VAST” Ad type is used for video
Priority	None 1 2 3 4 5 House Sponsorship Bulk Standard Network	Numbers and words represent same values: 1 - “House” 2 - “Sponsorship” 3 - “Bulk” 4 - “Standard” 5 -”Network”
Delivery Type	Auction FixedDelivery	Auction - Ad is served based on the highest price. When decision engine have considered quotas, scedule, targets and rules. or FixedDelivery - Ad is served based on weight, quotas, schedule, targets and other rules without considering price.
Delivery Rate Type*	None Evenly As fast as possible	Evenly - smooth impressions deivery over the time period or As fast as possible - deliver impressions as quickly as possible QUOTA option in Adbutler In the AdButler UI we have a Quota* option that behaves depending on the Delivery Rate Type selected. With Evenly and None → Quota is going to be selected With As Fast as possible → Quota is NOT going to be selected Quota aplies to both “standard” and “ VAST” Ad Types
Slots
Master slots for the Ad	Number of Ad formats under “Available” and “Chosen” options	Select the image size you will be using

When you have selected the necessary fields for AdButler Ad, don't forget to press Save.

Ad Types: Leaderboard

Ad Types: PreRoll

Setup

The System Administrator might need to add certain fields to the page layout of the Ad Type to make sure they are available for the users. The Admin might also need to add new values to existing picklist fields in order to match the ones mentioned above if they are missing.

You can override these settings on Campaign Item level (2.119 and up): 4.2.5.6 How to override Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity).