How to configure formats for FreeWheel Ad Types in ADvendio

Integrations:	FreeWheel

Integrations:

FreeWheel

Role

Product Manager - Product Manager / Sales Support / Marketing

Order Manager - Fulfilment

Challenge

To streamline sales processes and allow Sales Reps and Order Managers to easily choose products for their Campaign Items. Certain pre-configurations need to be done to contain the right settings to send over to an external system like an AdServer.

Usually, those products are Ad Specs, which consist of the medium/site where an ad is running and the specific format (Ad Type).

The Ad Type will contain numerous technical and format settings, which will be sent automatically to an external system together with the Campaign Item in FreeWheel.

How can these Ad Types be created? And which settings for FreeWheel need to be done on Ad Type to make it work?

Solution

When creating Ad Types for FreeWheel, please make sure to fill in the information below, explaining which fields equal which settings in the AdServer:

To create a new FreeWheel Ad go to the main menu, access Ad Types in ADvendio (or type in the App Launcher: Ad Types), and select New (Ad Type → New)

Table with fields to create FreeWheel Ad:

When creating Ad Types for FreeWheel make sure to use the following fields mentioned in the table below. See which fields equal which settings in the AdServer.

FreeWheel Field	Field Options / Possible Values	Instructions and Info
Information		Data provided in “Information” section is helping to find Ad in Media Search
Ad Type Name
Advertising Form Shortform		Note: this field intended for internal use only
Record Type	FreeWheel
External name	-	AdType name for external use. External name will be externally displayed on the proposal.
Media Differenciation	InStream InPage Black and White Color	Relevant Media Differenciation for this AdType
Product search Name	-	Description for this ad type that helps us find it in the ad spec search
Target Group	25-44 Women/ Men 45+ Burst / Product launch Capital Area Residents Female Follow-up Male Product Push Recency	Relevant target groups in this Ad Type
Delivery Rate Type	Fast as Smooth as	If you want to use another Delivery Rate Type for a certain Campaign Item there is also a field Delivery Rate Type on the Campaign Item, which you can manually set to overwrite the Delivery Rate Type of the Ad Type.
“Active” (checkbox option)
Adserver information
Connection		Enter the Ad server login to be used with this Ad type. 7.3.1.1 Which Login User do I use to create Login records
Priority	High Normal Highest Above Normal Below Normal 'Above Paying Ads 'selection ‘Below Paying Ads’ selection	Priority of the transmission of the Ad Type to the AdServer. Priority is Optional: It sets the override mode for the placement. Check 3.1.5.5.1 Priority / Placement Override Settings for more information.
Ad Type*	Impression Target SOV % - custom POD % - custom All Impression sponsorship Evergreen (no Budget)	*Mandatory option for the advertising format and must be selected
KeyValues		Here You can enter Key and Values not shown on the document and appear not in the Media Configuration. This will be directly submitted to the AdServer at the checking availability booking a Campaign Item to the AdServer
Delivery Type*	Guaranteed Preemptible	*Mandatory option for the advertising format and must be selected
Delivery Rate Type*	None Evenly As fast as possible	Evenly - smooth impressions delivery over the time period or As fast as possible - deliver impressions as quickly as possible *Mandatory option for the advertising format and must be selected

The pacing is set using the Campaign item delivery rate type (ADvendio_CampaignItem.DeliveryRateType__c). 4.3.6 Frequency Capping is done the same as for all other AdServers.

Check this table for the setup of your Ad Types for FreeWheel (From version 2.102 and up we set the default values to avoid error messages).

AdType	Delivery Type	Delivery Rate Type (Campaign Item)	Quantity (Budget in FreeWheel)	Billing Category	Priorities

AdType	Delivery Type	Delivery Rate Type (Campaign Item)	Quantity (Budget in FreeWheel)	Billing Category	Priorities
Impression Target	Guaranteed, Preemptible	Fast as, Smooth as	Quantity (for CPM) Guaranteed Impressions (for Fixed Price)	CPM	Above Paying Ads 11 to 20 Below Paying Ads -1 to -10
SOV % - custom	Guaranteed	Fast as	Goal Percent	CPM, Fixed Price	Below Normal, Normal, Above Normal, High, Highest
POD % - custom	Guaranteed	Fast as	Goal Percent	CPM, Fixed Price	Below Normal, Normal, Above Normal, High, Highest
All impression sponsorship	Guaranteed	Fast as	-	CPM, Fixed Price	Below Normal, Normal, Above Normal, High, Highest
Evergreen	Preemptible	Fast as	Goal Percent	CPM	Below Normal, Normal, Above Normal, High, Highest

FreeWheel Ad Types Example:

Setup

The System Administrator might need to add certain fields to the page layout of the Ad Type to make sure they are available for the users. The Admin might also need to add new values to existing picklist fields in order to match the ones mentioned above if they are missing.

You can override these settings on Campaign Item level (2.119 and up): 4.2.5.6 How to override Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity).