How to set up Products for Ad Specs and Ad Prices to create Campaign Items in AdButler
Role | Order Manager - Fulfilment; Product Management |
External Systems | AdButler |
Challenge
You’re starting to use the ADvendio AdButler Integration. Now you want your Sales Representatives to be able to simply pick AdButler products and create the right Media Campaigns and Campaign Items, so they can offer the advertisers the right deal while being able to simply send the data over to AdButler and use ADvendio automatic integration capabilities!
How can you set up the right products in ADvendio to be used with AdButler and make sure to make this process as smooth and efficient as possible?
General information on setting AdButler connection and features import:
7.3.5.1 How to set up your AdButler connection in ADvendio?
3.5.3 How to import and sync targeting information and ids from connected systems with ADvendio?
Solution
The article will give an overview of AdButler and highlights specific parts of AdButler. To be able to prepare the AdButler Media Campaign you need to create Ad Specs first.
The general Goal is: to create Ad Spec, combine it with the Ad Type created for Ad Butler, assign a price, and assign an Inventory.
Steps to create AdButler Media Campaign:
1) Setting Inventory Targeting criteria
IMPORTANT: Please make sure your AdButler Connection is set up and that you have imported at least one inventory targeting criteria and also Account data.
Select the inventory and targeting criteria needed when you are on AdButler record and when using the ‘Transfer to ADvendio’ feature.
Steps to do:
1) Select the ‘Connections’ feature in the main menu
2) Select a relevant Connection (we use Connection ASL-004 as an example)
3) Use the ‘Transfer to ADvendio’ feature in the upper right corner
Link the Ad Spec to a Zone or a Channel for Display Items. Link Ad Spec to VAST Zone or VAST Channel (VAST Channel for Video Items).
In order to link this to a Zone or Channel, you will first need to import Connection IDs via Transfer to AdServer (pressing the 'Transfer to ADvendio’ button).
After ‘Transfer to Advendio’ is done you will see the completed results report:
IMPORTANT: You can only choose one Zone or one Channel for each Ad Specs.
If you do not assign Inventory Targeting on your Ad Spec, you can also select them directly on your Campaign Item, via Inventory Targeting features in the Media Config/Campaign Builder on a Campaign Item level.
You can also skip this step in the beginning, but would need to add this at a later stage, see steps 4.3.4.5 How to configure which inventory to targeting in External Systems
2) Creating Ad Type
The Ad Type will structure the different formats and types of Ads for AdButler. It's up to the customer to decide if to use a ‘Standard’ Ad Type (Display Ad Type used for images and text) or to use a VAST item (used for video Ads).
You will find detailed guidance on creating and configuring Ad Types for AdButler: 7.3.5.2 How to configure formats for AdButler-related products (Ad Types) in ADvendio
3) Creating Ad Spec and assigning it to Ad Type
Ad Specs represent a product in ADvendio that your users or sales reps will later use for media configuration to select available Ad Specs and Ad Types to create their campaign items. This is the information you need to consider when creating Ad Specs for AdBbutler.
Ways to create Ad Specs:
Generally, there are three ways to create Ad Specs in Advendio:
1) Using the ‘Ad Specs and Rates management’ option
2) Creating Ad Specs Manually
3) Using the ‘Inventory & rates manager' option
One of the ways to create Ad Specs is to access the main menu and create from ‘Ad specs and rates manager’.
When creating Ad Spec from the ‘Ad Specs and Rates management’ menu option:
Connect the Ad Spec to a Site, then Placement, which represents in which media or websites you want your Ad to be displayed. Select AdButler created Ad Type.
Press ‘Create/ Open Ad Spec’.
4) Defining Ad pricing
Create an Ad Price for the Ad Spec: This represents which price per unit you want to sell the ad to your customer. Choose from AdButler billing categories.
A number of categories are valid for Ad Butler: You can use the following Billing Categories: CPM, CPC, CPA or Fixed Price (when you use CPC, ADvendio will set a number of Clicks instead of a number of Impressions as the goal for your item).
The Price you’re using in ADvendio will also be sent to AdButler which will be using this information to prioritize bookings against each other, in order for those which sell higher will be more likely to deliver.
Setting Inventory Targeting Rules:
You can use our Inventory Targeting feature to select the Zones of your product: This is important to tell AdButler, where an Ad should be displayed.
This information is essential and is required for an AdButler booking. Please also keep in mind, that your AdType determines which kind of Zones and Channels to use:
Display formats are using regular Zones and Channels, while Video/VAST type products need to be connected to VAST Zones or VAST Channels.
Correcting Inventory Targeting in AdServer:
You can go to the ‘AdServer Information’ section below and correct Inventory Targeting information:
You can edit or correct inventory targeting at this stage in the section under ‘AdServer Information’, you will see 'Default zone” assigned.
Adserver ‘Default Zone’('Default Zone' is just an example data, you will see different data assigned to your project) this information represents where the Ad is to be displayed.
You can assign on a campaign level too, or you can preconfigure Inventory Targeting.
To update Targeting info, please access ‘Edit Adserver ID’ and make the necessary changes.