3.5.4 Which targeting information and inventory IDs will be synched between ADvendio and external systems, what do they mean and how will they be used?
Integrations | Google Ad Manager, Google Display & Video 360, Freewheel, Xandr, Adswizz, Equativ, AdButler, Facebook, Linkedin |
|---|---|
License | Connect |
Roles | Product Manager - Product Manager / Sales Support / Marketing ; System Administrator |
Challenge
In order to configure your connection to external platforms, you will need to synch certain information between the platforms and ADvendio, in order to use features such as targeting Campaign Items or Audience Segments.
During this process, you might ask yourself:
Which of the information is relevant for the integrated platforms like AdServers, DSPs or SSPs?
How are the IDs structured in ADvendio?
For which features are these required?
Solution
The following lists all ids which will be imported into ADvendio by the synch feature. We show the type of import you can select from ADvendio, which IDs will be synched and what they are used for.
Sellside Integrations
AdButler (Available with version 2.148)
Type of Import | Synched Information & IDs | ADvendio Features |
|---|---|---|
Accounts |
|
|
Inventory |
|
|
Adswizz
Known Issue: Please note that the ADvendio Adswizz Integration currently does not support the usage of Geo Targeting Criteria for the country Canada. If you are planning to use this feature, please contact our team so we can discuss alternatives.
Type of Import | Synched Information & IDs | ADvendio Features |
|---|---|---|
Accounts |
|
|
Inventory |
|
|
Geo / Technical Targeting Data | Device Targeting
Geo Targeting
| |
Audience Data (including publisher data, advertiser data and Adswizz offered audience data) |
| https://advendio.atlassian.net/wiki/spaces/SO/pages/693567559 https://advendio.atlassian.net/wiki/spaces/SO/pages/3468886017 |
Google Ad Manager
Type of Import | Synched Information & IDs | ADvendio Features |
|---|---|---|
Inventory |
|
|
Key Value Data / Audience |
| https://advendio.atlassian.net/wiki/spaces/SO/pages/693567559 |
Targeting IDs |
| |
Geo / Technical Targeting Data |
| |
Video and Content Bundles |
| Video Items https://advendio.atlassian.net/wiki/spaces/SO/pages/168722460 |
Video Positions |
| https://advendio.atlassian.net/wiki/spaces/SO/pages/718143489 |
Accounts |
|
|
Equativ
Type of Import | Synched Information & IDs | ADvendio Features |
|---|---|---|
Inventory |
|
|
Geo / Technical Targeting Data | Geo Targeting
Device Targeting
|
Freewheel
Type of Import | Synched Information & IDs | ADvendio Features |
|---|---|---|
Inventory |
|
|
Video Content |
| https://advendio.atlassian.net/wiki/spaces/SO/pages/168722460 |
Accounts |
|
|
Xandr (AdServer & SSP)
Type of Import | Synched Information & IDs | ADvendio Features |
|---|---|---|
Inventory |
*Sites are also referred to as Placement Groups in the Xandr UI |
|
Geo / Technical Targeting Data | Device Targeting:
Geo Targeting:
| https://advendio.atlassian.net/wiki/spaces/SO/pages/622699 https://advendio.atlassian.net/wiki/spaces/SO/pages/3389456385 |
Key Value Data / Audience |
| https://advendio.atlassian.net/wiki/spaces/SO/pages/693567559
|
Accounts |
|
|
Media Buying Integrations
Google Display & Video 360
Type of Import | Synched Information & IDs | ADvendio Features |
|---|---|---|
Inventory |
| https://advendio.atlassian.net/wiki/spaces/SO/pages/4412702729 |
Accounts |
| https://advendio.atlassian.net/wiki/spaces/SO/pages/173178881 |
Geo |
| https://advendio.atlassian.net/wiki/spaces/SO/pages/4412702729
|
Device |
| https://advendio.atlassian.net/wiki/spaces/SO/pages/4412702729 |
Targeting IDs |
| https://advendio.atlassian.net/wiki/spaces/SO/pages/4412702729 |
Type of Import | Synched Information & IDs | ADvendio Features |
|---|---|---|
Accounts |
| https://advendio.atlassian.net/wiki/spaces/SO/pages/173178881 https://advendio.atlassian.net/wiki/spaces/SO/pages/3291676689 |
Audience Segment |
|
|
Device |
|
|
Geo | Geo Targeting
|
|
Image Content |
|
|
Inventory |
|