4.3.4.2 Browser, Device, and Connection Targeting

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Last updated: 2023-02-22 by Former user (Deleted)
4 min read



Version 

2.82 and up

Supported Adservers

Google AdManager, Xandr, Freewheel, Equativ, Adswizz, Triton

With an ad server integration supporting browser targeting, you are able to select the users you wish to target by their browsers and operating systems.

 

Starting with Version 2.82 we support Device and Connection Targeting which is based on AdServer IDs. Please 3.5.5.2 Import Geo- and Technical Targeting Data and migrate from the old targeting. If you don't see this ask your ADvendio and Salesforce administrator to 7.2.2.1.1 Configure Geo, Connection and Device Tab.

1. Browser and Device Targeting

1.1 Standard Device Targeting

Version 

2.94 and up

Supported Adservers

Google AdManager, Xandr, Freewheel, Equativ, Adswizz



Click on the Edit button under Device to open the targeting tree:



Navigate through the tree and mark the devices you like to target and hit save. Alternatively, you can search for any device using the search tab. 

Attention Xandr Customers

Our current device targeting also offers the selection of device manufacturers. This is not possible in Xandr. When trying to submit a device manufacturer as targeting to Xandr, you will receive the following warning. "SELECTED ID is from type TYPE_DEVICE_MANUFACTURER" The Submit still works, but the selected device manufacturer is not transferred.



1.2 Simple Device and Supply Type Targeting

Version 

2.114 and up

Supported Adservers

Xandr, Adswizz

Xandr and Adswizz allow the user to simply target just a view option (Please, see the screenshots from the AdServer UI below.) 

By importing the 3.5.5.2 Import Geo- and Technical Targeting Data ADvendio will add those options to the targeting tree: ID Category = "Devices", Type = "Device Type". The additionally imported Device Category DESKTOP, DIGITAL, MOBILE and OTHER from Adswizz will also be available. The selectable options are shown on all ADvendio PDF documents and will be used while booking and forecasting.



Xandr

Adswizz

As ADvendio offers the possibility to either include or exclude, you can use this full flexibility to be transferred to the AdServer.

This means, if you want to target only Desktop and Tablet Devices, you can either select the + symbol on Desktop and Tablet, or simply click the - symbol on Phones. Both will have the same result in the AdServer.

2. Connection Targeting

Version 

2.94 and up

Supported Adservers

Google AdManager, Xandr, Freewheel, Equativ, Adswizz



Navigate through the tree and mark the connections you like to target and hit save. Alternatively, you can search for any connection using the search tab. 



3. Exclude Connection and Device Targeting

Version 

2.111 and up

Supported Adservers

Google AdManager, Xandr, Freewheel, Equativ



You are able to mark Device and Connection Targeting as excluded. This can be set for each type of targeting separately. 

For more information, have a look at: 4.3.4.10 How to exclude Targeting Criteria

4. View preconfigured Targeting Criteria from the product (Ad Spec)

Version 

2.115 and up

Supported Adservers

Xandr, Google AdManager, FreeWheel, Adswizz, Equativ



In some cases (especially for Inventory Targeting) your want to preconfigure targeting criteria on your product (Ad Spec) which will automatically be used, no matter what is set on your Campaign Item. With Version 2.115 we enhanced our Media Configuration overview, to already see what has been predefined for your Campaign Item, with a new AdSpec Button.

For more information, 4.3.4.11 View preconfigured Targeting Criteria from the product

5. Browser Targeting (older versions)



Move the system detail you wish to target from the list of available options to the list of chosen values. To do so, proceed as follows:

  1. Select a value from the list of available operating systems and web browsers respectively.

  2. Click the arrow button pointing right to move the selected value to the list of chosen values. The button pointing left removes the selected value from the list of chosen values.

  3. When you are done, click Save or switch to a different tab to continue the Product Configuration.