7.3.12.19 [Integration Overview] CRITEO DSP (Commerce Max)

We are pleased to announce that the ADvendio 2.173 version now supports integration with CRITEO DSP (Commerce Max)

This will enable seamless management of campaigns focused on retail media, in this case specifically sponsored products

Providing tools for advertisers to minimize manual work for ad trafficking, order revisions, and reporting. Enable rapid turnaround for campaign approvals and go-lives and Workflow Automation

Who will benefit from this integration?

The target audience for integrating CRITEO DSP (Commerce Max) in ADvendio is primarily media buying professionals and advertisers who want to target and engage customers at key points of the shopping journey, directly on retailer sites or across an extensive commerce media network.

What is required to use the integration?

As an AdServer integration, CRITEO DSP (Commerce Max) is covered by your ADvendio ONE license.

How do you set up and start using the integration?

To find out more about CRITEO DSP (Commerce Max) integration setup, and configuration, have a look at the linked pages: