[Creative Upload] How to setup the features for Xandr

Challenge

You are planning to use the ADvendio Creative Upload features to manage your creatives in ADvendio and upload them directly to your Xandr network. Now you are wondering:

• Which creative types and features are already supported?

• Which steps are needed to set up and configure the creative upload feature for Xandr

• Can ADvendio handle custom templates and custom macros? And how to configure this?

Solution

To set up the Creative Upload in ADvendio, there are so-called Ad Creative Templates required. Those templates control, which fields and settings will be available in the Creative Upload UI and thus which information your Sales Reps will be able to see. Additionally, you can determine which Campaign Items, and which Creative Template are available. This helps you for example to make sure to only use video creatives for your video Campaign Items and similar.

Also, the templates will help to define which information is sent to which fields in Xandr. Each template in ADvendio will refer to a Creative Template in Xandr.

Underneath each Ad Creative Template in ADvendio, there are Template Variables, which can configure which fields are visible in the Creative Upload Screen, but also which settings or custom macros to use in Xandr.

Here is an overview of the data model and what it means: