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3.1.4.6 Predicting Ad Prices (Pilot)
3.1.4.6 Predicting Ad Prices (Pilot)
Version | Integrations |
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ADvendio Artificial Intelligence (1.0) | Google AdManager (GAM), Xandr |
Challenge
Knowing how to correctly price inventory based on relevant criteria to optimize sales processes and planning.
Solution
ADvendio’s Artificial Intelligence extension provides users with a way to predict accurate Ad Prices for the coming three months. Using Google Cloud AI platform, a custom AI model is trained using historical data from either Google AdManager or Xandr which can then be used to predict individual or batch Ad Prices for the coming three months.
Individual Ad Price Prediction
To predict the price for a single Ad Price, simply navigate to the Ad Price using the App Launcher and press Predict Ad Price