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FreeWheel Field

Field Options / Possible Values

Instructions and Info

Information

Info

Data provided in “Information” section is helping to find Ad in Media Search

Ad Type Name

Advertising Form Shortform

Info

Note: this field intended for internal use only

Record Type

FreeWheel

External name

AdType name for external use. “External name” External name will be externally displayed on the proposal.

Media Differenciation

  • InStream

  • InPage

  • Black and White

  • Color

Relevant Media Differenciation for this AdType

Product search Name

Description for this ad type as applied in the ad spec search

Target Group

  • 25-44 Women/ Men

  • 45+

  • Burst / Product launch

  • Capital Area Residents

  • Female

  • Follow-up

  • Male

  • Product Push

  • Recency

Relevant target groups in this Ad Type

Delivery Rate Type

  • Evenly

  • Frontloaded

  • As Fast as possible

  • Low

  • Daily impression

  • Fas as (Freewheel)

  • Smooth as (Freewheel)

“Active” (checkbox option)

Info

In the Adspecs & Rates manager, Inventory & Rates Manager, Booking Calendar, Create & Update Rates Manager and AGOF Connect, only active marked records will be available

Adserver information

Info

Data provided in “Adserver information” section is changing Ad configuration in FreeWheel

Connection

Enter the Ad server login to be used with this Ad type

Priority

  • High

  • Normal

  • Highest

  • Above Normal

  • Below Normal

  • 'Above Paying Ads 'selection

  • ‘Below Paying Ads’ selection

Priority of the transmission of the Ad Type to the AdServer.

Ad Type

  • Impression Target

  • SOV % - custom

  • POD % - custom

  • All Impression sponsorship

  • Evergreen (no Budget)

Ad Type required for the advertising format

KeyValues

Here You can enter Key and Values not shown on the document and appear not in the Media Configuration. This will be directly submitted to the AdServer

  • at the checking availability

,

  • booking a Campaign Item to the AdServer

Delivery Type

  • Guaranteed

  • Preemtible

  • Auction - Ad is served based on the highest price. When decision engine have considered quotas, scedule, targets and rules.

or

  • FixedDelivery - Ad is served based on weight, quotas, scedule, targets and other rules without considering price.

Delivery Rate Type

  • None

  • Evenly

  • As fast as possible

  • Evenly - smooth impressions deivery over the time period

or

  • As fast as possible - deliver impressions as quickly as possible

When you have selected the necessary fields for FreeWheel Ad, don't forget to press Save.

Image Removed

FreeWheel Ad Types Example: Leaderboard

Image Removed

Ad Types: PreRoll

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Setup

The System Administrator might need to add certain fields to the page layout of the Ad Type to make sure they are available for the users. The Admin might also need to add new values to existing picklist fields in order to match the ones mentioned above if they are missing.

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