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Available with Version:

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Role

Order Manager - Fulfilment; Product Management

ADvendio Edition

Connect

External Systems

FreeWheel

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Here is an overview of what in ADvendio represents what in FreeWheel

ADvendio Object

FreeWheel

Purpose / Additional description

Connection

ID

Publisher

Zone

-

Connection ID

VAST Zone

Connection ID

Channel

Connection ID

VAST Channel

Connection ID

Geo Target

Connection ID

Platform Target

Account (Connection ID)

Advertiser

Campaign Item

Ad Item

Each Campaign Item, will create one Ad Item (as this is required) with dummy settings.

In order to manage creatives you can modify this Ad Item directly in AdButler or create additional Ad Items.

Campaign Item

Zone Assignment (Placement)

Each Campaign will represent either a Zone or Channel assignment. This is sometimes also called Placement in AdButler.

You can select the Zone or Channel for your ADvendio Campaign Item via the inventory targeting.

Please note: You can only select a single Zone or Channel for your Campaign Item in ADvendio, otherwise the submit to AdButler will not work as expected.

Campaign Item

Channel Assignment (Placement)

Each Campaign will represent either a Zone or Channel assignment. This is sometimes also called Placement in AdButler.

You can select the Zone or Channel for your ADvendio Campaign Item via the inventory targeting.

Please note: You can only select a single Zone or Channel for your Campaign Item in ADvendio, otherwise the submit to AdButler will not work as expected.

Media Campaign

Campaign

The Media Campaign will represent Campaigns in ADvendio. It will provide the name and the advertiser.

Please note: AdButler doesn’t support the combination of Standard and VAST bookings in one Campaign. ADvendio will split Media Campaign automatically into Standard and VAST Campaigns in AdButler, if you combine video and display Inventory in one Media Campaign

Account

Advertiser or Agency

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Media Campaign

Campaign

-

Campaign Item

Ad Item

-

Ad Type

Flight (certain settings)

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Connection ID

Targeting Options
Team
IAB Categories for advertisers

-

Selected Inventory Targeting
(on Campaign Item)

Station Targeting

-

Selected other Targeting
(on Campaign Item)

Advertiser & Agency

In order to map Accounts from ADvendio to Freewheel the ID of the Advertiser or Agency will be saved in the Account related list "AdServer Advertiser IDs".

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To manage these IDs in ADvendio you can do the following:

Manually enter the ID from Freewheel 

If no AdServer Advertiser ID exists, the AdServer Gateway will automatically create these. When submitting a Media Campaign to Freewheel, it will compare the Account names to Advertisers and Agencies in Freewheel. If there are matches the IDs are automatically copied to the Account in ADvendio.

If no Advertiser or Agency with that name exists in Freewheel, ADvendio will create a new one and automatically connect it to the Account

Advertiser-Agency Relation

A Campaign in Freewheel can only use an advertiser and an agency together if they are connected via a relationship. ADvendio will automatically create this relationship and set the status to active if it doesn't exist.

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Info

Important: If the relation between Advertiser and Agency already exists in Freewheel, but is set to status inactive, the following error will appear during submit to AdServer: 

Note

Error 422: Unprocessable Entity: Validation failed: Campaign's advertiser do not have the active agency.

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Setup

There is no further setup required.

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