Advanced Targeting and Availability Check for Digital Advertising Campaigns
Overview:
ADvendio offers you advanced targeting capabilities with flexible configuration options to target specific user groups and formats directly from ADvendio. The availability check feature helps you to confirm the availability of the campaign before booking, without having to adjust in the Third-Party System. This saves time and effort while creating ready-to-book items in ADvendio.
Who can benefit from using it?
This feature is useful for publishers and industries in digital media, display, audio, and video.
Advantages of the feature:
Saves time and simplifies the booking process by configuring complex targeting settings directly in ADvendio
Pre-configure settings with advanced features like product definitions and targeting sets
Confirms campaign availability before booking with availability check
Effective use of Targeting and Availability:
ADvendio's advanced Targeting capabilities can be accessed through the Campaign Builder, where you can utilize targeting UIs to set specific configurations for their digital advertising campaigns. Additionally, users can create targeting sets in the Targeting Sets Builder, which will pre-configure settings for advanced features such as product definitions and targeting sets. The availability check feature is also available, which can confirm the availability of a campaign before booking. This feature can be used in the Media Campaign, Campaign Builder, custom flows, or via API, making the process of creating ready-to-book items in ADvendio much simpler and more efficient.
Future Development Plans:
Currently, there are no future development plans for these features.
More sources on this Feature:
4.4 Check Availability in ADvendio
4.20.1 How to assign Targeting and other delivery options in the Campaign Builder?