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Challenge
You are planning to use the ADvendio Creative Upload features to manage your creatives in ADvendio and upload them directly to your Google Ad Manager (GAM) network. Now you are wondering:
Which creative types and features are already supported?
Which steps are needed to set up and configure the creative upload feature for GAM
Can ADvendio handle custom templates? And how to configure this?
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Solution
In order to setup set up the Creative Upload in ADvendio, there are so-called Ad Creative Templates required. Those templates control, which fields and settings will be available in the Creative Upload UI and thus which information your Sales Reps will be able to see. Additionally, you can determine for which Campaign Items, and which Creative Templates are available. This helps you for example to make sure to only use video creatives for your video Campaign Items and similar.
Also, the templates will help to define which information is sent to which fields in GAM. Some of the templates in ADvendio will refer to a Creative Template in GAM.
Underneath each Ad Creative Template in ADvendio, there are Template Variables, those which can configure which fields are visible in the Creative Upload Screen.
To set up your Creative Upload for Google AdManager you will need to go through the following steps:
Create or Import (version 2.155 and up) Ad Creative Templates into ADvendio
Configure your Ad Creative Template Variables for each template based on your GAM requirements
Connect Ad Creative Templates to Ad Types in ADvendio, to make them available to your Users
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Features and Creative formats
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currently supported for GAM
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The following Creative formats are currently supported by ADvendio:
All image-related formats
Image (direct upload of files)
Image URL (Url to an externally stored image) → Available with Version 2.147
Overlay (direct upload of files) → Available with Version 2.147
Custom Template Creatives / Natives - ETA: fully available early July→ Available with Version 2.157
The ADvendio Creative Data Model
Here is an overview about of the data model and what it means:
ADvendio ObjectGAM | Google Ad Manager |
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Ad Creative | The actual creative that will be uploaded to an advertiser in GAM and will later be assigned to a line item |
Campaign Item | represents the Line Item in GAM |
Creative Assignments | ADvendio assigns Creatives to Line Items in GAM based on the Creative Assignment object in ADvendio. |
Ad Creative Template | The GAM Creative Template to use (if applicable) |
Ad Creative Template Variable | The fixed settings and fields required for GAM Creatives, more information can be seen below |
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Import your templates from your Google AdManager Ad Manager Network
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This is available as a BETA release with version 2.155157, we will delivery additional functions within the following releases and enhance also the Xandr Creative Upload! |
You can now import templates from your Google AdManager Ad Manager network into ADvendio. With this enhancement, you have ready-to-use templates already created at the click of a button!
In order to access this feature, you will nee need to go to your Google AdManager Ad Manager Connection record in ADvendio and select ‘transfer to ADvendio’
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Within in the window that opens, you will need to select Creative Templates and decide which templates you’d like to import.
Creative Standard Templates → This includes the required templates for the default Google Creatives, such as images, image URLs and similar)
Creative Custom Templates → This includes Custom Creative Templates and Native formats in Google AdManagerAd Manager, which you can fully customize for your Google network. (This is not yet working, release is expected for early JuneAvailable with Version 2.157)
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Once the import is done, you receive ready-to-use templates, which contain all the required technical information for ADvendio. You can then proceed to further customize them to your needs, for example by adding additional help texts to the variables (see mapping section below).
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Manually create an Ad Creative Template in ADvendio
You start of off by creating your Ad Creative Template in ADvendio, this will help you to configure the types of creatives you want to manage from ADvendio.
Let’s say we want to use the Standard file image template. We proceed to create an Ad Creative Template record in ADvendio, which could look like this:
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Creative Template Name: You can pick any name that you like. This name will be shown to the user when uploading a new creative to ADvendio, so we recommend using something which is relatable
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to your users
Connection (optional): Please link to the connection record, which represents your GAM network
Creative Type: Determines which type of Creative will be uploaded to Google AdManager. The following formats are currently supported:
Image
Image URL
Overlay
Template ID: Currently not used
External Status: Currently not used
Active: Please set your template to active, otherwise it will not be available during the creative upload process
Manually configure your Ad Creative Template Variables
Once the template is there, you will need to define which fields you want or need to use. In our example, there are a few fixed variables we always need for the GAM banner.
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Click the button new to create a new Variable. Depending on your creative format there are certain Variables which are always required. See also the section on the mapping below. Each Variable record you create will then be an its own field in the Creative Upload window your user sees, so they can fill in the required information.
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The fields mean the following:
Name: A general name for your variable. This will also be shown as Field Name to the user during creative upload process, so we recommend picking something your users can recognize
Variable Type: Which data type is this variable? The selection will also reflect how your field will be shown for the users. Possible types are:
attachment: This type should be used for files.
boolean: This type represents a checkbox with true or false.
date: This type represents a date with a calendar selection.
integer: This type represents a whole number.
picklist: This type represents a list of multiple values.
string: This type represents a text.
textarea: This type represents a longer text.
attachmentURL: This type should be used for URLs to externally stored images.
Required: Check this if the field is required for the user.
Possible Values: Only applicable for picklist Variable Types to enter the possible values to be selected separated by a semicolon.
Variable ID: The Id to target the value to the external system (case-sensitive). Please check the table below for more information.
Default: A possible the default value to support the user in the selection.
Help Text: A possible help text which will soon be shown in the UI.
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*Please note, that ADvendio currently requires exactly the values as listed here to be set, otherwise the creative upload will end in an error message.
Example for a Google AdManager Ad Manager Creative Template in ADvendio
So to use the Google Creative Upload a simple example for a template can look like this:
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Once the template is created with all its Ad Creative variables, you will need to define for which Ad Types you would like to assign this template. Without assigning the Templates to Ad Types you won’t be able to create new Creatives in the UI as described in: 4.12.2 How to upload Ad Materials (Creatives) to ADvendio? (BETA)
To connect the template to one or multiple Ad Types please go to the related lists of the Ad Creative Template record. For the related list “Assigned Ad Types“ you just need to hit the new button in order to select the relevant Ad Type for which this template and its variables should be usable. After you selected the Ad Type you can either hit the save button if you just want to assign one Ad Type. If you would like to assign multiple Ad Types you can also hit the Save & New button.
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